Wine, Branding, and Social Media - Brett Vankoski

Wine, Branding & Social Media

/ninetypluscellars@90pluscellars

But First Let’s Talk About Sharing

(more specifically the sharing economy)


Everybody is sharing and making money.


The grass is always …. taller?


The sharing economy is more about access than altruism.

NO YES


Sharing isn’t easy.


Other smart people think so too.

“Our research shows that consumers simply want to make savvy purchases, and access economy companies allow them to achieve this, by offering more convenience at a lower price.”

- Giana Eckhardt & Fleura Bardhi, The Sharing EconomomyIsn’t About Sharing At All, Harvard Business Review, Jan 28 2015


This access model also applies to wine

Americans now consume more wine than any other

country.

Inefficiencies in global wine markets create

excess supply.

I want to drink better

wine

I shouldn’t have to

spend a lot

Finding a good bottle should

be easier.

People in my country are drinking less.

Making wine is easy. Selling

it is hard.

I have more wine than I can sell under my own

label.


We created 90+ Cellars for wine lovers who want to drink weekend wine anytime in an era of products that

deliver more enjoyment for less money.


More people have access to better wine through our curated selection of premium wines at

affordable prices.


Since 2009, we’ve sold over 9,000,000 bottles of wine without making a single drop ourselves.

One of the fastest growing private companies.

One of the fastest growing wine brands.

Standing out … even though this is the first

many of you heard of us.


So what?

Identifying high quality overcapacity and excess supply and making it accessible to underserved customers has implications

across many industries

…. Including the world of design.


Design

Wine, Branding, and Social Media - Brett Vankoski