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An overview of why infographics are important, touching on their history, application and creation.
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RIPETUNGI
IMPORTANTWHY ARE INFOGRAPHICS
?
EPIC INCREASE IN INTEREST
GOOGLE SEARCH VOLUME
2009 2012 2011
2.00
4.00
6.00
2.00
4.00
6.00
WHY?
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SNACKABLESHOW SHAREDARETHEY EASILY
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THENINFOGRAPHICS
?
WHAT ARE
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STATISTICAL GRAPHICS OF COMPLEX IDEAS COMMUNICATED WITH
MR. EDWARD R. TUFTE“THE LEONARDO DA VINCI OF DATA” THE NEW YORK TIMES
CLARITY, PRECISION, AND EFFICIENCY
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A LITTLE BIT OFHISTORICALREFERENCE
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MR. WILLIAM PLAYFAIR
STATISTICAL BREVIARY EXPORTS AND IMPORTS TO FROM DENMARK & NORWAY
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MR. CHARLES MINARD
MAP OF NAPOLEON’S MARCH
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WE SENT ONE TO THE ALIENSPIONEER 10 AND 11
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WHERE WE ARE
NOW?
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IT’S THE PLAGUE OF THE INTERNET I TELL YOU!!!!!
NO! LOOK IN THE RIGHT PLACES
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THE NEW YORK TIMESTHE GUARDIANGOOD MAGAZINEWE LOVE DATAVISCOOL INFOGRAPHICS
VISUAL.LYFLOWING DATA
VISUAL LOOP
VISUALISING.ORG
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SOME PLACES TO LOOK FOR GOOD INSPIRATION
THENINFOGRAPHICS
?
WHAT ARE
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WHEN THE VISUAL CLEARLY REPRESENTS THE
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THIS ONE IS MINE
MEANINGFUL AND INFORMATIVE NARRATIVEWITHOUT PREJUDICE, TO PRESENT ACONTEXTUAL RELATIONSHIP OF THE DATA
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IT’S ABOUT TELLING A
STORY
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INSIGHTS&
CONNECTIONS
DATA OFFERS
THAT’S THE STORY YOU ARE TELLING
TYPESSOME
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REF :SOCIAL MEDIA PROBOOK 2011/12
INDUSTRY OR TRENDCAPTURING THE STATE OF
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DRUGGED CULTURE BY GOOD & STANFORD KAY
AFGHANISTAN STABILITY BY US DEF. DEPT.
RESOURCEPROVIDING A
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THE ILLUSTRIOUS OMNIBUS OF SUPER POWERS BY POP CHART LAB
COMPARING A TO B
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ISLAND DEF JAM MUSIC UNIVERSE BY RIPETUNGI
CONCEPT OR INDUSTRYSHOWING THE EVOLUTION OF A
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FIFTY YEARS OF EXPLORATION BY SEAN MCNAUGHTON & SAMUEL VELASCO
COMPLEX SIMPLEMAKING SOMETHING
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THE RIGHT VS THE LEFT BY DAVID MCCANDLESS & STEFANIE POSAVEC
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CREATING ANINFOGRAPHIC
PROCESS OF
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ASK QUESTIONSLOTS OF THEM
THEMASKINGCONTINUE
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GUIDELINESSOME HELPFUL
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AUDIENCEKNOW YOUR
TO DECORATE
SALT MOUNTAINS BY RIPETUNGI
NOT TO DECORATE
THE BIG MAC INDEX BY THE ECONOMIST
TOO MUCH
CLOUD COMPUTING ACCELERATING IN ASIA PACIFIC BY MICROSOFT
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STORYTELL A
LET THE DATA LEAD
IT’S ALL CONNECTED BY THE NEW YORK TIMES
BE ACCURATE
THE FEDEX UNIVERSE BY RIPETUNGI
SHOW/ADD CONTEXT
GLOBAL EMISSION SINCE KYOTO BY THE GUARDIAN
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SIMPLEKEEP IT
ORGANISE THE INFO
HAI’S BY GE
SHOW DON’T TELL
STATE OF THE UNION 2012 BY THE WHITE HOUSE
BE USEFUL
THE JOURNEY OF A TWEET BY RIPETUNGI
APPLICATIONEXAMPLES OF
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INSIGHTSDATA OFFERS
SHOWS RESULTS
THE ROI OF SOCIAL MEDIA BY MDGADVERTISING
GIVES USER BREAKDOWN
WHAT PEOPLE ARE DOING BY BUSINESS WEEK
Ms. FLORENCE NIGHTINGALE
CREATES ACTION
CRIMEAN WAR CAUSES OR MORTABLITY IN THE ARMY IN THE EAST
CONTENT MARKETINGBLOG TREE BY ELOQUA + JESS3 THE CONTENT GRID V2 BY ELOQUA + JESS3 THE MESSAGE IS THE MESSENGER BY ELOQUA + JESS3
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AN EVERGREEN RESOURCE FOR COMMUNITYUSED TO CREATE INTEREST AROUND EVENTS
PART OF OVERALL CONTENT STRATEGY
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BLOG TREE CREATED THESE RESULTS
TWEETS700+
AVERAGE40xBLOG VIEWS
IMPRESSIONS2,500FROM FACEBOOK PAGE ALONE
www.slideshare.net/Eloqua/a-case-for-content-by-eloqua-and-jess3
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IMPORTANTSO WHY ARE INFOGRAPHICS
?
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COMPELLINGNARRATIVE
THEY PRESENT A
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DIGESTEDSHARED
CAN BE EASILY
&
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ACTIONCREATE
CHEERS :)
@RIPETUNGILETS STAY IN TOUCH
RIPETUNGI.COM
