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sitash & manik co-founders why animate? :-)

Why animate?

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Slides talk about the benefits of animated videos

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Page 1: Why animate?

sitash & manikco-founders

why animate?

:-)

Page 2: Why animate?

~ 750%viral videos increase click

through rates

~ 68% of people who watch videos pass links to their friends

informative still entertaining!informative still entertaining!* ref: marketingexperiments.com* ref: marketingexperiments.com

Page 3: Why animate?

65-85% are more likely to purchase

after watching a video2 mins people stay longer on website with a video

impact on salesimpact on sales* ref: comscore 8 /2010, Reckitt Benckiser May 2012* ref: comscore 8 /2010, Reckitt Benckiser May 2012

6% Increase in the store

sales

Page 4: Why animate?

53x Embedding You Tube video increases front page search likelihood on Google

search engine effectivenesssearch engine effectiveness* ref: forrester, 1/2010* ref: forrester, 1/2010

Page 5: Why animate?

25-27% lesser returns for products having a

customer support video

customer support customer support * ref: ice.com Internet Retailer 12/2009* ref: ice.com Internet Retailer 12/2009

Page 6: Why animate?

easy to shareeasy to share

Page 7: Why animate?

Global Innovator of 2011 @ GTS, Silicon Valley

A NASSCOM EMERGE company for 2012

A TiE-EAP Company