foxleAs the world’s first design business platform, Foxley o�ers the tools,

training and support designers need to be successful in today’s

ultra-competitive market.

The subscription-based Foxley SaaS platform features an AI-based

website and marketing software; business and digital strategy education;

and a community & marketplace for crucial peer-to-peer support.

THE FIRST ALL-IN-ONE BUSINESS PLATFORM FOR WEB DESIGNERS

Introducing Foxley...

Foxley helps web designers build a profitable business on their own terms.

As the world’s first design business platform, Foxley o�ers the tools,

training and support designers need to be successful in today’s

ultra-competitive market.

The subscription-based Foxley SaaS platform features an AI-based

website and marketing software; business and digital strategy education;

and a community & marketplace for crucial peer-to-peer support.

THE PROBLEM Designers face big hurdles in business.

Poor margins: 5.5% average profitability

Ine�ective websites: 80% fail to make ROI

Complex software platforms require slow,

expensive programming

Lack of business training and marketing skill

Psychological barriers, insecurities and isolation

THE SOLUTION

INTELLIGENT SITE BUILDER

An AI-based website and marketing platform that works with WordPress to create sites that drive more tra�c and sales. Designers can easily build high performing websites that even agencies struggle to deliver.

Slashes web development costs by up to 90%.

Delivers ROI with inbuilt marketing and benchmark metrics.

Dramatically reduces production time from months to days.

BUSINESS TRAINING

Extensive programs to help designers source, price,

win and execute business.

Work Integrated Learning (WIL) with videos, activities,

tools, workflows, short-courses and webinars delivered

with practical exercises that can be applied to

designer’s business.

VIP program o�ers group mentoring and ongoing

technical and business support.

COMMUNITY & MARKETPLACE

Crucial peer-to-peer support through Q&A forums and

mentor-led group discussions.

Community will help Foxley scale quickly by

supporting users and fuelling content for the website

and marketing software and learning programs.

Designers can create and sell their own themes,

scorecards and services in the Marketplace, providing

Foxley with an additional revenue stream.

Foxley’s SaaS platform helps designers overcome every hurdle with three core features:

SITE BUILDER

BUSINESSBUILDER

COMMUNITYBUILDER

foxle

Currently, designers must hunt-and-

peck across online learning providers,

site builders, forums and business

coaches to gather all the tools and

information they need to succeed.

It’s confusing, overwhelming and often

leads to the designer giving up.

Unlike competitors, Foxley o�ers all

the tools and information in one place.

It serves as a constant foundation for

designers of all abilities to achieve

success on their own terms.

The primary revenue stream for Foxley

is subscriptions starting at USD $97 per

month to access core features, plus

additional hosting for client websites

at USD $11 per month, per site.

The Company forecasts multiple

annuity based revenue streams and

Marketplace commissions, with tiered

subscription levels based on di�erent

service o�erings.

Our initial target market of two million freelance designers operate

in the $200 billion global web design marketplace — yet this

demographic remains underserved. Market growth is 5% per annum

and accelerating as 60% of SMEs remain without websites today.

TARGET MARKET

COMPETITIVE ADVANTAGE BUSINESS MODEL

$200BSPENT GLOBALLY ON WEB DESIGN

60%SMEs STILL WITHOUT WEBSITES

559

USD97

DESIGNERS HAVE ALREADY SUBSCRIBEDTO THE BETA LAUNCH OF FOXLEY

AT THIS PRICE POINT

A FURTHER 3,000 HAVE OPTED IN TO HEARMORE ABOUT THE REALEASE.

PER MONTH TO ACCESS CORE FEATURES

foxleMANAGEMENT TEAM

Co-Founding Director and CEO

Bianca has lived through

the rapid evolution

of the online world while

running a lucrative

web design business,

Web123, over the last

15 years. With over

a decade of leadership,

digital marketing and

real-life business

experience, Bianca has

radical views on how the

web industry should be.

Co-Founding Director

Simon heads Foxley’s

sales division and leads

growth strategies with

joint ventures and

a�liate partners. Simon

has led a highly

successful web design

business, Web123,

for 7 years and brings

a refreshing level

of thinking to the

web industry.

SIMON LANGRIDGE

Independant Chairman of the Board

James is an IT expert

and specialist in

delivering technology-

based business

solutions. He has

worked for some of

Australia’s best known

businesses, brands and

CEOs across globally

diverse businesses

including most recently

the Chief Information

O�cer of Aussie

Home Loans.

JAMES O’DONNELL

Independent Non-Executive Director

Chris is a business growth

specialist who has

dramatically increased

revenue and EBITDA

figures for listed and

private companies.

He has 20+ years’

experience spanning

sales, business

development, marketing,

technology and design for

the likes of Lumo Energy,

Ericsson and NEC.

CHRIS PATTAS

Independent Non-Executive Director

Chris specialises in

business turnaround and

digital transformation.

He has over 20 years’

experience managing

professional services

firms in Africa, Asia,

Australia and New

Zealand, most recently

as the CEO Asia Pacific

of WPP-owned TNS.

CHRIS RIQUIERBIANCA BOARD

For further information on Foxley, please contact Co-Founder Simon Langridge on simon@foxley.com or 042 999 73 99 or Simon Ward, Managing Director of Tauro Capital Partners sward@taurocapital.com.au or (03) 8602 8888.

www.foxley.com