What Philosophy and Neuroscience can teach us about UX

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    11-Aug-2015

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  1. 1. NEUROSCIENCE PHILOSOPHY UXcan teach us about What and @maebert #UXPABOS15MANUEL EBERT
  2. 2. 1942Paris
  3. 3. SARTRE Jean-Paul
  4. 4. L'tre et le Nant ANY study of human reality must begin with the cogito.
  5. 5. HeidegGER Martin DEAL WITH IT
  6. 6. Martin Heidegger: PRESENT-AT-HAND vs. READY-AT-HAND
  7. 7. THING The HAMMER just a in OUTSIDE WORLDthe Present-at-hand: is
  8. 8. HAMMER ToUNDERSTAND the means HOW Toknowing HAMMER Ready-at-hand:
  9. 9. EXTENSION ATOOL an becomes BODYof my Ready-at-hand:
  10. 10. AFFORDANCES Lets have a seat & talk about
  11. 11. Star Wars: Rebel Assault (1993)
  12. 12. Far Cry 4 (2003)
  13. 13. CYBORGS Were all NATURAL BORN
  14. 14. USER The IN FRONT is NOTjust whats of SCREENthe Auntie Miranda
  15. 15. This has to die.
  16. 16. myCURSoRBelongsToME#
  17. 17. What MOVES BELONGS together together
  18. 18. TOOLSof PERCEPTION
  19. 19. Phenomenology rocks.1 Lets do more of that. Whats the User?2 Good question. Ask it more often. Were cyborgs.3 Lets make better upgrades.
  20. 20. THANK you. @maebert #UXPABOS15
  21. 21. References Sartre, J. P: Being And Nothingness (1943) Heidegger, M: Being And TIME (1927) Dreyfus, h: Being-in-the-world (1991) Gibson, J: The Theory of Affordances (1977 Iriki, A. & al: Tools For the Body(-Schema) (2004) Mentioned in the discussion: Asimov, I: The Secret sense (1941) [ notice a pattern there?]

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