© 2011 | www.jademagnet.com

WHAT MAKES AN SME BUY YOUR PRODUCT?

Source - http://www.smeiift.com/sme/images/home/infoexp.PNG

© 2011 | www.jademagnet.com

Value to business

87% of SMEs believe IT is the way to address business challenges.

Same applies for anything that they buy!

Addressing short term challenges will interest more SMEs than long term gains

Source – SCCI Study, Image Source - http://bigexports.com/wp-content/uploads/2011/11/challenge.jpg

© 2011 | www.jademagnet.com

Easy to use, simple to drive

Source - http://www.keepitsimple.com/pic_of_the_day/5_4_11.jpg

Showcase only few benefits of your product

The more the USPs more is the perceived complexity

Don’t ask them to burn their time on usability

Let them derive benefits of your product the way they want

© 2011 | www.jademagnet.com

Suits the pocket

Source - http://www.cardkeyfinder.com/files/static/Lowest-Price-Guarantee.jpg

SMEs worry about monthly cash flow

Offer payment models which makes its easy to use your product

© 2011 | www.jademagnet.com

Success stories

Source - http://www.shapefit.com/success-stories-new-layout-eric.jpg

Case studies make your offering – Real and Trustworthy!Don’t sell general benefits in the case studies.

© 2011 | www.jademagnet.com

Post sales support

Source - http://www.progea.com/Portals/0/SCREENS/Technicalsupport.jpg

Anything new raises apprehensions

Give them the post sales support to implement, use your offering.

Share the convenience of post sales support team – It will build a lot of confidence

© 2011 | www.jademagnet.com

Our growth depends on yours!

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