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Kimberley's 10 Minute talk from UX Australia 2014 looked at how we can learn a lot about uncovering deep insights in research interviews by mimicking the techniques of talk show hosts such as Ira Glass, Terry Gross and Jennie Brockie. Kimberley is a senior designer with Meld Studios.
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UX AUSTRALIA 2014
What I’ve learned about research interviews from talk showsKimberley Crofts
@ktcita
Do research before, but not too much1
@ktcita
I was in the waiting room looking at all the bits and pieces, yeah, I kind of went a little bit haywire and I thought wow, I was just really impressed with all the pictures.
“”
@ktcita
I was in the waiting room looking at all the bits and pieces, yeah, I kind of went a little bit haywire and I thought wow, I was just really impressed with all the pictures.
“”
@ktcita
Clarify, clarify, clarify. Then clarify again2
@ktcita
I’ve never talked about the details like this even in therapy. ”
“
@ktcita
Listen attentively3
@ktcita
3• Repeat back what they’ve said• Use the person’s name
Listen attentively
@ktcita
You’ve said parents have a moral obligation to create the best child possible with the technology available. What do you mean by the best child possible?
Julie, you have a child with down syndrome…
What do you think about this listening to this discussion?
Is he your only child?
STRUCTURED QUESTION SIMPLE QUESTIONS
@ktcita
Ask questions at the right level4
@ktcita
Write up all your favourite moments5
@ktcita
1. Do research before, but not too much 2. Clarify, clarify, clarify, then clarify again 3. Listen attentively4. Ask questions at the right level5. Write up all your favourite moments
@ktcita
Thank you
