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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
R O B I N K L E I N S C H I P H O R S T. N L U X & P R O D U C T D E S I G N E R T W I T T E R @ U S E R M O M E N T S
UX
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
W H Y U X & W H AT I S I T R E A L LY ?
WHY HOW WHAT 2016
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
3
F LY I N G O R F LY I N G ?
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
4
B U R G E R O R B U R G E R ?
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
– R O B I N K L E I N S C H I P H O R S T
“User experience design is creating a delightful journey from a to b, by knowing c.”
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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T H E B E S T H A I R D R E S S E R S
WHY HOW WHAT
Image from LookatMe.no a hair & beauty salon in Oslo, Norway
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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T H E B E S T R E S TA U R A N T S
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
W E L L . . H O W D O W E G E T T H E R E ?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
– B R U C E L E E
“Use only that which works, and take it from any place
you can find it.”
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WHY HOW WHAT OKTOBER 2016WHAT IS UX?
ROBIN KLEIN SCHIPHORST (.NL)
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
D E S I G N S P R I N T S
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
U N D E R S TA N D# 1
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
13
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
15
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
16
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
NEEDS & MOTIVATION
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BEHAVIOUR
COMPANY &PRODUCTS
COMPETITORS
OTHER MARKETS
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
D E C O N S T R U C T# 2
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
F I N D R E L AT I O N S A N D G R O U P T H E M
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
W H AT W I L L C R E AT E A M B A S S A D O R S
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
K A N O M O D E L
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY
HOW
WHAT
MARKET
The Golden Model - By Simon Sinek
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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C U S T O M E R J O U R N E Y M A P
WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
S I M P L I F Y# 3
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
W H AT I S A G O O D M V P ?
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
U S E R J O U R N E Y M A P P I N G
R E S U LTE X P E C TAT I O N
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
T E S T# 4
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
5 P E O P L E = 8 0 % P R O B L E M S
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
S TAY F L E X I B L E
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
Q U E S T I O N E V E R Y T H I N G , D O T H E O P P O S I T E
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
D E F I N E Y O U R P R I N C I P L E S
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WHY HOW WHAT
OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?WHY HOW WHAT
W O R K I N G
• Done is better then perfect
• Make educated decisions
• Be a person of action, work lean
• Together
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?WHY HOW WHAT
U X
• WHY: Know the core purpose
• HOW: Be a head
• WHAT: Wow the user
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?WHY HOW WHAT
F E E D B A C K
• Be aligned on the context and goal
• Remove "I" from your sentences
• Formulate it as questions
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?WHY HOW WHAT
T E S T I N G
• Always have a baseline and a save guard metric
• Track the right metrics and target audience
• Data is there to guide you, trust your instinct
• Listen between the lines
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?WHY HOW WHAT
– H E N R Y F O R D
“If I had asked people what they wanted, they would have said faster horses.”
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OKTOBER 2016
ROBIN KLEIN SCHIPHORST (.NL)
WHAT IS UX?
A N Y Q U E S T I O N S ?
Thanks for your time!
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WHY HOW WHAT
Big thanks to unsplash.com for providing most of the images used in the presentation.
E N J O Y E D I T ? A N D L O O K I N G F O R A S P E A K E R ? S AY H I @ H T T P : / / W W W. R O B I N K L E I N S C H I P H O R S T. N L