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What is (Why does it get mentioned so reverently and often in the TED talks?) IDEO? What are their credentials or achievements to warrant such treatment? Summer Zhang Ronnie Ho Susan Huang Ronald Lau

What is IDEO? IDEO X TED

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Page 1: What is IDEO? IDEO X TED

HOW TO BE

(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)CREATIVE.

PRESENTED WITH LOVING CARE BYJEREMY FUKSA: CREATIVE GENERALIST

What is

(Why does it get mentioned so reverently and often in the TED talks?)IDEO?What are their credentials or achievements to warrant such treatment?

Summer ZhangRonnie HoSusan HuangRonald Lau

Page 2: What is IDEO? IDEO X TED

IDEO X TEDWhy does it/they get mentioned so reverently and often in the TED talks?

WHAT THEY DO

APPROACH

INNOVATION

HIGHLIGHTS

desirabilityviability

feasibility

inspirationideation

implementation

nonprofitdevoted to ideasworth spreading

DESIGN

THINKING

SPREAD

IDEAS

APPROACH

MISSIONspread ideas

technologyentertainmentdesign

globalgrowing community

DESIRABILITY

(human)

VIABILITY

(business)

FEASIBILITY

(technical)

design firmhuman-centered

design-based

design thinkingdesirable

WHAT THEY DO

WHO THEY ARE

Page 3: What is IDEO? IDEO X TED

HOW TO BE

(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?) CREATIVE.PRESENTED WITH LOVING CARE BY

JEREMY FUKSA: CREATIVE GENERALIST

improve the efficient

of human lives

TED Speaker Tim Brown:Designer

CEO of IDEO

Page 4: What is IDEO? IDEO X TED

HOW TO BE

(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)CREATIVE.

PRESENTED WITH LOVING CARE BYJEREMY FUKSA: CREATIVE GENERALIST

HOW TO BE

(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)CREATIVE.PRESENTED WITH LOVING CARE BYJEREMY FUKSA: CREATIVE GENERALIST

The credentials or achievements to warrant such treatment???

User centered Design

Innovation

1. Design Thinking Based

Credibility An award-winning global design firm

2. Environment - centered Concern3. Bias for Adaptivity4. consider how what is being created will respond to the client’s needs.

A response to the accelerated capacity for communication by design

Creative

Page 5: What is IDEO? IDEO X TED

HOW TO BE

(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?) CREATIVE.PRESENTED WITH LOVING CARE BY

JEREMY FUKSA: CREATIVE GENERALIST

HOW TO BE

(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)CREATIVE.PRESENTED WITH LOVING CARE BYJEREMY FUKSA: CREATIVE GENERALIST

designthinking

Conditionsincentiues

Humancenter

Environementcenterconcern

Biasfor adaptivity

Page 6: What is IDEO? IDEO X TED

HOW TO BE

(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?) CREATIVE.PRESENTED WITH LOVING CARE BY

JEREMY FUKSA: CREATIVE GENERALIST

DISCUSSION!

Page 7: What is IDEO? IDEO X TED

1. Based on the design thinking approach, does our academic system kill creativity?

2. Could design thinking fundamentally change our attitudes toward the world?

Page 8: What is IDEO? IDEO X TED

HOW TO BE

(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?) CREATIVE.PRESENTED WITH LOVING CARE BY

JEREMY FUKSA: CREATIVE GENERALIST

References:1. http://www.ideo.com2. Aakhus, M. (2008). Design Theory3. http://www.ted.com4.5.

7. Lidwell, William, Kritina Holden and Jill Butler, Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design, Rockport Publishers; Second Edition, Revised and Updated edition, 2010, (ISBN 1592535879).

http://www.youtube.com/watch?v=LMzUnYfACeUed.comhttp://www.youtube.com/watch?feature=player_embedded&v=UAinLaT42xY#t=320sArticle: (Richard Buchanan) Declaration by design: Rhetoric, Argument, and Demonstration in Design Practice

6.

Page 9: What is IDEO? IDEO X TED

CREDITROLL

Research: Susan Huang, Ronnie Ho, Summer Zhang, Ronald Lau

Slides Design: Summer Zhang, Susan Huang

Script: Summer Zhang & Ronnie Ho

Handout: Ronald Lau

Presentation: Ronnie Ho, Summer Zhang, Susan Huang, Ronald Lau