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We’ve all been there - that moment when you, designers and researchers, are stumped and overwhelmed with hours of video, thousands of photos, artifacts, and documents. What should you do next? How do you do it? And how do you know when you've done a good job? As with all detective work, design research is not a random search for clues; it is a structured, coherent and systematic process aiming to solve problems. In her presentation, I alternate between the detective hat and our UX hat as we take a look at the mindset, the skills, and the techniques we can learn from the greatest of all detectives - Sherlock Holmes.
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WHAT I LEARNT FROM
SHERLOCK HOLMES
# P U S H 14
This Talk
How and when to conduct user research.
The benefits of user research to product development.
Habits and practices to become a better researcher.✓
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# P U S H 14@razsadeq
A LITTLE
BACKGROUND
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Computer Engineering
Project Management
Interaction Design Interactive
Media
UX Research
Internships
Razan Sadeq
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Nine Months Later…
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Data.
Data.
I cannot make bricks without clay.Data.
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1. The Early Hypothesis 2. The Missed Opportunity 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher
Five Cases
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THE EARLY
HYPOTHESIS
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CASE 1
Holmes’ Method
Understand the problem
Interview / Investigate
Develop hypotheses
Test the hypothesesValidationPresent the
conclusion
Y E S . T H E S C I E N T I F I C M E T H O D
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CORRECT
INCORRECT
A 5-Step ProcessF O R C O N D U C T I N G U S E R R E S E A R C H
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“It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts”.
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Avoid Early Hypotheses
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To develop better and more informed hypotheses.
To generate criteria to test the hypothesis against.
To reduce sunk cost.✓
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Suggested Process
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1. OBJECTIVES
2. COLLECT DATA
3. HYPOTHESES
4.CONDUCT RESEARCH
5.SYNTHESIS
6. COMMUNICATE
THE
MISSED OPPORTUNITY
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CASE 2
You see everything, but you fail to reason from what you see. You are too timid in drawing your inferences.
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“”— Sherlock Holmes, The Blue Carbuncle
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Past.fm
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The world is full of obvious things which nobody by any chance ever observes.
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“”
— Sherlock Holmes, The Hound of the Baskervilles
A fool takes in all the lumber of every sort that he comes across.
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”— Sherlock Holmes, A Study in Scarlet
Everything that you put in your brain matters in how you think, and how you approach problems.
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Improve my interviewing techniques
Learn how to read body language
Obtain Knowledge of various testing methods
Deep dive into analytics
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Therefore, I decided..
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THE CURIOUS INCIDENT OF THE DOG
IN THE NIGHT-TIME
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CASE 3
Camera access 12 Filters Self Timer Crop/Rotate Brightness/Contrast 14 Collage options
Camera access 16 Filters Self Timer Crop/Straighten Brightness/Contrast 16 Collage options
App 1 App 2
Price: FreePrice: 3.99€iOS / AndroidiOS 8 or higher
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Listen to what do, not just what they say Ask tough questions Ask them about their frustrations/satisfaction Follow up on interesting threads
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THE DIVIDED
ATTENTION
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CASE 4
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No man burdens his mind with small matters unless he has some very good reason for doing so.
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“”— Sherlock Holmes, A Study in Scarlet
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Learnings from “Focus”
1. Multitasking is a myth. 2. Sharpened attention and focus makes you more
productive and observant. 3. Entering a flow = Happiness. 4. You can train your attention through short daily practices
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“Do one thing properly, or a lot of things shitty.”
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— Ben from work
THE
OBSESSED RESEARCHER
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CASE 5
“It is quite a three pipe problem, and I beg that you won't speak to me for fifty minutes.”
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Disengage
1. The Early Hypothesis 2. The Missed Opportunity 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher
Five Cases
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Five Learnings1. The Early Hypothesis 2. The Missed Opportunity 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher
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Five Learnings1. Don't make early hypotheses before you have data. 2. The Missed Opportunity 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher
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Five Learnings1. Don't make early hypotheses before you have data. 2. Learn what matters and use your brain capacity wisely. 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher
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Five Learnings1. Don't make early hypotheses before you have data. 2. Learn what matters and use your brain capacity wisely. 3. Ask tough questions and notice the missing information. 4. The Divided Attention 5. The Obsessed Researcher
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Five Learnings1. Don't make early hypotheses before you have data. 2. Learn what matters and use your brain capacity wisely. 3. Ask tough questions and notice the missing information. 4. Be mindful and stay focused through daily practices. 5. The Obsessed Researcher
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Five Learnings1. Don't make early hypotheses before you have data. 2. Learn what matters and use your brain capacity wisely. 3. Ask tough questions and notice the missing information. 4. Be mindful and stay focused through daily practices. 5. Disengage and let your inner Sherlock shine!
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“From long habit, the train of thoughts ran so swiftly through my mind that I arrived at the conclusion without being conscious of intermediate steps”
THANK YOU
QUESTIONS?
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