What have you learnt from your audience

feedback?Evaluation

When creating the music video it was very important that we received audience feedback, as it was ne of the major stages in the process of constructing our final product. Audience feedback helped us to identify room for improvement to develop our work further in order to conform to all the genre conventions as well as target audience expectations.Our main group aim was to ensure our viewers were completely attentive throughout the music video and were able to understand the hidden narrative but to also satisfy them in terms of identifying the codes and conventions of the genre. In order to gather all this information to put to use for our final product, we decided on gathering feedback from our first draft to see what we needed to ‘tweak’ to ensure our audience’s need and wants are met.

I firstly managed to interview 2 students whom insisted not to be shown on screen, so I typed up their feedback and embedded it into my blog using a site name Infogram. Whereas group member Janna managed to gather some external reviews.

After gathering up enough audience feedback, my group and I joined together to brainstorm further ideas on what we should do to improve our product. In order to meet our audience’s satisfaction we decided on perhaps more camera shots of action such as dancing; we decided on more locations to film at with better lighting and even considered locations with colourful atmospheres such as different parks.

As we were still communicating using our group chat via WhatsApp, we even asked our performer Deejay for additional ideas as she too counted as a target audience member. She also had past experiences in music videos, therefore was able to insight us of what we should include to create a successful music video.