A Comparative Presentation for Three Cosmetic Brands for Three Strata of Consumers (In Visual Merchandising)
Text of VM Comparison of Cosmetic Brands in Bangalore
By: Bhavya Jha Deepanjali Rawat Dibyajyoti Kalita
Visual Communication o Grid layout oTightly packed shelves o
Local as well as well known brands oAdditional hanging layers of
displays oGlass shelves oExtensive use of baskets and holders oNo
POPs or props used oExtended kiosks for occasion (Rakhi)
oAdditional section for gifts and stationery
Lighting Colour o No overall colour theme o Multi coloured
because of the large variety of products o Walls and floor were
white
Sound and Scent
Visual Communication o Mixed layout o Open Back window display
o POPs and signage o Top lit glass shelves o Congested o No seating
o Sectional arrangement of merchandise
Lighting Colour o White accented with tints of earthy colours o
Overall subtle feel
Sound & Scent
Visual Communication o Closed back window o Flower shaped prop
for pleasant bloom collection oFrontal & sectional arrangement
with a convenient tilt oSmall sized outlet but mirrors created
illusion of depth oSeating arrangement oBacklit posters of brand
ambassadors oPamphlets with different categories of products
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