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SHORT DESCRIPTION: A deep understanding of end-users is key to effective development. Visual modeling helps transforming these requirements efficiently into a common understanding of the system and leverage communication between stakeholders. Complementary models provide a comprehensive view on the system from an end-user perspective and serve as a basis for easy-to-use UIs. Holger Deist (SAP AG, UX Methods Team) und Wolfgang Teusch (SAP AG, Solution Management) geben anhand eines konkreten Entwicklungsprojektes einen Einblick in Methoden des Visual Modeling im User-Centered-Design-Prozess, mit denen sich die Qualität und Geschwindigkeit in der Softwareentwicklung steigern lassen. DETAILED DESCRIPTION: Als weltweit führender Anbieter von Business-Software hat die SAP AG die Bedeutung von User Experience als wichtigen Erfolgsfaktor erkannt. Die SAP AG verfügt mittlerweile über einen sehr ausdifferenzierten User-Centered-Design (UCD) Prozess, der als integraler Bestandteil des Produktentwicklungsprozesses die methodischen Grundlagen für die Entwicklung nutzerzentrierter Anwendungen definiert. Ein solcher Paradigmenwandel - von einer stark funktional ausgeprägten Produktentwicklung hin zu einem ganzheitlichen Produktdesign - benötigt Zeit, um im gesamten Portfolio im Markt sichtbar zu werden: Neben der organisatorischen Einbettung des UCD Prozesses, müssen sich die Arbeitsmethoden einer Vielzahl von Mitarbeitern (derzeit etwa 50.000) entsprechend ändern, um Leistungsumfang und Komplexität der SAP Anwendungen stärker am Endbenutzer ausrichten zu können. Ein solcher Wandel eines Großunternehmens verhält sich im Vergleich zu einer Interactive-Agentur in etwa wie die Kurskorrektur eines Supertankers zu der eines Schnellbootes. Holger Deist (SAP AG, UX Methods Team) und Wolfgang Teusch (SAP AG, Solution Management) geben anhand eines konkreten Entwicklungsprojektes einen Einblick in Methoden des Visual Modeling im User-Centered-Design-Prozess, mit denen sich die Qualität und Geschwindigkeit in der Softwareentwicklung steigern lassen. Unterschiedliche visuelle Modelle, die in User Research und Conceptual Design die jeweiligen Aspekte der User Experience aus Endbenutzersicht beleuchten, ermöglichen die einzelnen Blickwinckel der Projektbeteiligten zu einer konsistenten Gesamtsicht auf das Produkt zusammenzuführen. Sie schaffen somit nicht nur eine solide strukturelle Grundlage für das User Interface Design der Software, sondern stellen auch ein hervorragendes Kommunikationstool für alle Projektbeteiligten dar. Teilnehmer können nach dem Vortrag 'Visual Modeling im UCD Prozess' _User Research als notwendige Grundlage für ein fundiertes Conceptual Design und erfolgreiches UI Design erkennen _die enge Zusammenarbeit aller Projektbeteiligter im UCD Prozess als notwendige Erfolgsvoraussetzung identifizieren _die grundlegenden Konzepte und Vorteile von Task-Flow-Diagramm, Visual Use Cases, User Object Model und Information Architecture Diagram im Designprozess erklären Holger Deist studied Industrial Design with focus on system design and human factors. After stops in product concept development and marketing he worked as an information architect and usability consultant for interactive agencies responsible for research and conceptual design of e.g. intranets, online shops and online banking platforms. He joined SAP Germany in 2005 as a usability & design consultant and moved to the Research, Standards & Methods team of SAP User Experience in 2007. Dr. Wolfgang Teusch studied Mathematics and has a Ph.D. in Economics. He worked as an assistant professor in the department of Economics and Social Sciences. In 1985 he moved to SAP and worked as developer in controlling and funds management. As development manager for funds management he co-founded the IBU Public Sector in 1994. He worked in sales for two years and since 2002 he is solution manager for Records and Case Management.
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Visual Modeling Within the UCD ProcessIA Konferenz 2009
Holger Deist, SAP User Experience – Research, Standards & MethodsDr. Wolfgang Teusch, SAP Industry Solution Management
Hamburg, May 16, 2009
© SAP AG 2009
Introduction
What is our focus?User-centered design (UCD) process @ SAPCase study:
Re-design of a cross-industry business software Visual modeling in user research and conceptual design
What is our message?visual modeling of task flows / use cases, object structures and information architecture leverages communication and a common, comprehensive understanding between all stakeholdersA successful product design requires the integration of end-users from the beginningAgile structures enhance quality and speed within research and development
© SAP AG 2009
1. Introduction2. User-Centered Design @ SAP3. Case Study: Visual Modeling in User Research & Conceptual Design4. Summary5. Question & Answers
Agenda
© SAP AG 2009
A Miss is as Good as a Mile …
What the CTO described What was communicated What product management specified
What development programmed What the field sold What the user needed
© SAP AG 2009
Getting it right the first time:UCD @ SAP
More details: www.sapdesignguild.org
© SAP AG 2009
Getting it right the first time:UCD @ SAP
More details: www.sapdesignguild.org
Determine UCD activitiesPlan resources, timeline, budget
Determine UCD activitiesPlan resources, timeline, budget
© SAP AG 2009
Getting it right the first time:UCD @ SAP
More details: www.sapdesignguild.org
Understand the marketand business opportunityUpdate / create userprofilesUnderstand users (goals, tasks, tools, painpointsand needs)Derive user requirementsUpdate business processmodels
Understand the marketand business opportunityUpdate / create userprofilesUnderstand users (goals, tasks, tools, painpointsand needs)Derive user requirementsUpdate business processmodels
© SAP AG 2009
Getting it right the first time:UCD @ SAP
More details: www.sapdesignguild.org
Define the product scope from an end-user perspectiveDevelop use cases, user object model & IAValidate prototypes iteratively with end-users
Define the product scope from an end-user perspectiveDevelop use cases, user object model & IAValidate prototypes iteratively with end-users
© SAP AG 2009
Getting it right the first time:UCD @ SAP
More details: www.sapdesignguild.org
Ensure design continuity as the system is codedUpdate design ifrequiredValidate modifieddesign with end-users
Ensure design continuity as the system is codedUpdate design ifrequiredValidate modifieddesign with end-users
© SAP AG 2009
Getting it right the first time:UCD @ SAP
More details: www.sapdesignguild.org
Measure the usability of released productMeasure the usability of released product
© SAP AG 2009
Faster in Agile Teams
Core Team(Solution Management, Development, UX)
Close collaboration in all UCD phasesKey competencies are bundled Common understanding of user requirements 360° view on systemParallel work instead of waterfall approach
Internal collaboration with other departments
External collaboration with third parties
© SAP AG 2009
1. Introduction2. User-Centered Design @ SAP3. Case Study: Visual Modeling in User Research & Conceptual Design4. Summary5. Question & Answers
Agenda
© SAP AG 2009
2. Conceptual Design
1. Field Research
3. UI Design
Use Cases
Information Architecture
User Object Model
Modeling UX by Complementary Views
© SAP AG 2009
Modeling UX by Complementary Views
2. Conceptual Design
1. Field Research
3. UI Design
Use Cases
Information Architecture
User Object Model
Field ResearchIdentify, analyze and understand
GoalsTasksWorkaroundsPainpoints andNeeds
of the targeted end-users
show examplary model
© SAP AG 2009
Modeling UX by Complementary Views
2. Conceptual Design
1. Field Research
3. UI Design
Use Cases
Information Architecture
User Object Model
Use Casesdefine the use, from the end-users' perspective, for accomplishing a specific goal within a system.
A single use case describes a set of steps — a sequence of user interactions — to successfully accomplish the goal. The ‘use case brief’ outlines in a few sentences what the use case is about. The collection of all use cases defines the functional scope (everything that can be done with the system by all users). A use case describes the ‘what’ and not the ‘how’.
show examplary model
© SAP AG 2009
Modeling UX by Complementary Views
2. Conceptual Design
1. Field Research
3. UI Design
Use Cases
Information Architecture
User Object Model
User Object Modelprovides a holistic view on the system’s objects, their attributes and actions from an end-user perspective in the user’s language
show examplary model
© SAP AG 2009
Modeling UX by Complementary Views
2. Conceptual Design
1. Field Research
3. UI Design
Use Cases
Information Architecture
User Object ModelThe Information Architecture Diagram
maps the groups, branches, and interrelations among the UI components of the application from an end-user perspectivehelps the team derive UI decisions based on a holistic understanding of the underlying application structure
show examplary model
© SAP AG 2009
2. Conceptual Design
1. Field Research
3. UI Design
Use Cases
Information Architecture
User Object Model
Modeling UX by Complementary Views
UI DesignThe UI visualizes the underlying structures and processes of an applicationTo design easy to-use UIs it is critical to understand and shape these structures and processes from an end-user perspective beforeIterative prototyping is the sure path to achieving high-quality user interfaces
© SAP AG 2009
1. Introduction2. User-Centered Design @ SAP3. Case Study: Visual Modeling in User Research & Conceptual Design4. Summary5. Question & Answers
Agenda
© SAP AG 2009
Summary
UCD leverages efficiency within research and developmentVisual Modeling facilitates communication and a comprehensive understanding of the system regarding
business processes and task flows / use casesobject structures and information architecture
A comprehensive understanding of the system from an end-user’s perspectiveprovides a solid basis for deriving product strategy enables a modular, scalable architecture via focusing on the big pictureavoids patchwork solutions that limit the flexibility and address isolated parts of the user‘s tasks
© SAP AG 2009
1. Introduction2. User-Centered Design @ SAP3. Case Study: Visual Modeling in User Research & Conceptual Design4. Summary5. Question & Answers
Agenda
© SAP AG 2009
Thank You!
© SAP AG 2009
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