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Minh Ng, Design Intern at iconnect360 (www.iconnect360.com) software company in Kuala Lumpur shares with us the OMFG Factor in viral marketing and content creation. What does the design and the visual have to do with a piece that goes viral? Minh suggests the design needs to be unusual, provoking and captivating. Learn more by viewing her slides. This is part of a monthly design presentation our team of designers give on a topic to share their thoughts, and ideas and to increase their knowledge.
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VIRAL MARKETINGThe OMFG! Factor
by Le Do Nguyet Minh | Intern | [email protected] | behance.net/kirimy
TO CREATE SOMETHING REMARKABLE.
DEFINITION
REMARKABLE
RAREPOWERFULINSPIRING
REMARKABLE IS…
UNCOMMON.
EXTRAORDINARY.
STANDOUT.
ENCOURAGES INDIVIDUALS TOPASS ON A MARKETING MESSAGE
TO OTHERS
WHY GO VIRAL?
UTILIZES EXISTING COMMUNICATION NETWORKS
CLUTTER FREE!!!
EXPONENTIAL REACH
KEY SUCCESS PARAMETERS
THE WOW FACTOR
FINDER vs SPAMMER Forwarder should be looked upon as the Finder.
Finder should be seen as cool and receiver of the forward should be entertained.
CRITICAL USER BASE
Viral marketing success comes from self-publishing Web content that people want to share…It’s about harnessing word-of-mouth, the most empowering form of marketing there is.
LET’S LEARN FROMTHE BEST!!!
ELF YOURSELFBRAND: Office Max
Allows users to upload images of themselves, friends or loved ones, then watching them dance as Christmas elves
Launch in 2006
Has become a holiday tradition website every Christmas
Website: http://www.elfyourself.com/
THE BEST JOB IN THE WORLDBRAND: Tourism Queensland
Encourage people worldwide to apply to be a “Caretaker of the Island” to “house-sit” the islands of the Great Barrier Reef for half a year with the salary of AUD$150,000
Launch in 2009
By the campaign’s end, Tourism Queensland generated more than US $200 millison of global publicity value for just US$1m
Christmas Miracle: real-time givingBRAND: WestJet
Collect Christmas wishes from 250 WestJet guests using a virtual Santa Claus booth. The specific gifts then purchased and wrapped at the other side of the airport, in time for when the travellers touched down.
The video was launched in 2013, receuved 192,500 Youtube likes and 172,800 shares.
Grew brand awareness globally, increased sales by 86% compared to 2012. Additional 4.58MM views on OTHER WestJet Youtube videos.
“The power of the Internet makes it easier for people to fall in love with you faster.But beware – it also makes it easier for them to fall out of love with you faster.”
