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VISIONARY LEADERSHIP THROUGH
DESIGN THINKINGDanny Sánchez
TITLE SPONSORS
DESIGN TRACK SPONSORS
UNITED STATES OF AMERICA
9 Cities4 States
Boulder, CODenver, COSheridan, WYJackson Hole, WYBozeman, MTBillings, MTLame Deer, MTAuburn, WASeattle, WA
Digital Transformation Architects
App migration mCommerce SaaS Development
1644 Platte St. 4th Floor Denver, CO 80202 720.504.3450 [email protected]
Digital Transformation Architects
Industrial Design = Solving ProblemsSoftware Development
Marketing Mechanical Engineering
Business Models Medicine
DESIGN = EMPATHY
UX IS NOT… DESIGN THINKING IS NOT…
• graphic design • colors • pixels • photoshop • programming • content creating • customer support
TIME TRAVEL
Feudal Japan, 1600s
Introducing The Master:
Miyamoto Musashi
YOUWhy are you here today?
Maxim
“In strategy, see distant things close…
…and take a distanced view at close things.”
“Engineers and Developers can’t forget what they know about their products. (…) You serve a faceless and nameless mistress…”
Andrew Doherty UX / Product Design @ Google
DESIGN = EMPATHY
SO, WHAT IS DESIGN THINKING?
Maxim
“In strategy, see distant things close…
…and take a distanced view at close things.”
WHAT IS DESIGN THINKING?
A methodology for generating innovative solutions based on the real needs of people.
Industrial Design = Solving ProblemsSoftware Development Marketing Mechanical Engineering Business Models
WHAT’S NEEDED?
• Empathy • Teamwork • Prototyping • Attitude
Case study: The Divine Divas
Marie Stopes International in Zambia (MSZ) William and Flora Hewlett Foundation
Focus on the wants of users instead of the obvious approach.
WE ALL ARE DESIGNERS
Walkthrough
WE ALL ARE DESIGNERS
Empathize
Define
Ideate
Prototype
Test
Maxim
“In strategy, see distant things close…
…and take a distanced view at close things.”
“Design is not a task, it’s a mindset; a lifestyle, a way…
THE WAY.”
Sources and materials to learn more:
Tim Brown CEO IDEO
ideo.com
ideo.org
designkit.org
https://itunes.apple.com/us/app/ideo-method-cards/id340233007?mt=8
Donella Meadows
https://bfi.org/design-science/primer/places-intervene-system
designwithintent.co.uk
Institute of Design at Stanford
dschool.stanford.edu
designthinking.es
Andrew Doherty Good UX designers must be prepared to fight medium.com/@andrewdoherty/good-ux-designers-must-be-prepared-to-fight-cbf758b10854#.ni6qahe0i
Rosie Allabarton CareerFoundry June 28, 2016 uxmag.com/articles/explaining-ux-design-to-your-team
Digital Transformation Architects
THANK YOU!
www.dvmobile.io
WE ALL ARE DESIGNERS
