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Homaxi Irani, Head of Customer Experience (CX) at HeathWallace, and Lead Trainer in UX at General Assembly, took us through the principles and practice of user-centred design and the importance of designing for user experiences. http://www.heathwallace.com/ https://generalassemb.ly/
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DESIGNING A PRODUCT OR
DESIGNING AN EXPERIENCE?
UnderstandingUser Centred Design
Some statistics suggest 90% of health apps are
deleted or not used again after 10 days
Getting it wrong can be a wasted investmenthttp://the-earthworks.com/blog/2014/how-to-build-successful-mobile-health-applications.aspx
The process of building a product or service user up
not requirements down
UCD is ...
PR
OC
ESS
TOO
LKIT
TOO
LKIT
PR
OC
ESS
MINDSET
Useful | Usable | Commercially Viable
UX is ...
Function + aesthetics + context
UX principles for health & fitness applications
Must be relevant to the
situation - integrate
seamlessly into our world
Consider the user goals,
not the functionality
Needsto be
engaging - appeal to emotions
Include community /
connect to others to modify
behaviour
UX led design (digital & non digital) - ActivMobs
User-centred design approach● Review health data
& local area● Research - 45
residents, incl. observed exercises, activity audits & interviews
● Workshops with local stakeholders
● Facilitated pilots prior to roll-out
Objectives:
● Encourage residents to get active and stay active
● Make physical activity part of everyday life
● Encourage residents to suggest or start a new ‘mob’
Outcome included holistic service design
● Pilot website● Trainer network● Mob ‘motivators’● Well-being cards,
testimonials● Discount vouchers● Notifications,
social, social media
Approx:
● 30 active mobs● 300 active
mobbers
Other benefits: ● More active
citizenship● Greater social
cohesion● Increased mental
wellbeing
Fitbit
How does it perform?
● Relevant to situation
● Easy-ish to start sessions and keep going
● Helps set goals
● Engaging? Depends on who you ask
● Includes community & sharing
Is that enough?
Fitbit
...and, what about this?...this user switched to “Moves”
It was OK but it impacted on my life too much. I had to recharge it, and set it in and out of sleep mode was clunky - the two most painful things.
It was OK but it impacted on my life too much. I had to recharge it, and set it in and out of sleep mode was clunky - the two most painful things.
My sleep timings are fairly regular. I wish it just allowed me to pre-set sleep on/off times for the week and different for the weekend. What about a “snooze”type option?
● Talk to your customers/users
● Synthesise, analyse, prioritise
● Concept/prototype
● Test
● Refine
● Build/launch
● Monitor/measure
● Iterate (not set and forget)
Remember ...
