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Copyright© 2016 GoDaddy Operating Company, LLC. All rights reserved.
UX Pillarsa guide for enterprise success
Copyright© 2016 GoDaddy Operating Company, LLC. All rights reserved.2
Solving problems in an enterprise environment can be challenging.
Team dynamics
Organizational structure
Narrow (product) focus
Driving significant overall value
Copyright© 2016 GoDaddy Operating Company, LLC. All rights reserved.3
Demonstrate a shared mindset with words and actions
Talking points work
Establish and enforce ‘a way’ of doing things (a brief, reqs)
Test things. A lot. It shows you’re customer-focused
Be informed by data, or research, or both
Copyright© 2016 GoDaddy Operating Company, LLC. All rights reserved.4
Inspiring ActionIndividualized IntegratedIntuitive
UX Pillars
Copyright© 2016 GoDaddy Operating Company, LLC. All rights reserved.
Intuitive easy can be hard
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Copyright© 2016 GoDaddy Operating Company, LLC. All rights reserved.6
People are busy
You probably only have their partial attention, so design with that in mind.
“As complicated as this is, we need to make it easy.”
so get out of their way
Intuitive
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Use personasthere’s no reason not to
Not every user has the same needs, but a lot of them sure do.
Personas drive better conversations with stakeholders, and alignment across teams.
Intuitive
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Intuitive
Jason Anna Sharon
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This pillar ain’t easy
- Make smart assumptions
Use to set defaults that make sense.
- Do your research
Borrow common patterns users are familiar with.
- Make recommendationsIt’s very likely they’ll take it.
- Break complex into small pieces?Design ways to help users accomplish small wins along the way to a larger goal.
try these tactics
Intuitive
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Identify common tasksbuild around their behavior
You can’t always force users to change, so get clever.
Intuitive
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Individualized show them you care
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“Norm!”…where everybody knows your name
For Norm: The beer gets poured the moment he walks into Cheers.
For LeBron: The baby powder is waiting at the scorer’s table before the game.
For Van Halen: No brown M&Ms in the green room.
Individualized
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The data footprint
Deliver value to your users by acknowledging their past.
don’t just collect it, use it
Individualized
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The data footprintdon’t just collect it, use it
- What did they click first?
Indicates original intent, then serve up relevant stuff next time.
- Other channel interactions
Can you associate this user to a call/chat history?
- Smart defaultsBased on prior behavior, or what they already own.
Individualized
Copyright© 2016 GoDaddy Operating Company, LLC. All rights reserved.
Inspiring Action show the “why”
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Empathy helps
Your customers need a reason to care about your
product/service, so give them a reason.
tap into their emotions
Inspiring Action
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Appeal to their needsthings to try
- ‘Wow’ factor
Pretty pixels get noticed.
- Follow the trail
Log content clicked as an indicator of their interests.
- Usabilty testingGet feedback early and often. Then, rinse and repeat.
Inspiring Action
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Integrated be a dot connector
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Keep open lines of communication. Oversharing isn’t a bad thing.
Identify opportunities to leverage connection opportunities to other products and teams.
Think of logical feature pairing.
API-based solutions.
Product breadth can lead to silosso don’t let that happen
Integrated
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Don’t make things harder than they need to be.
Recognize ways to unify common patterns into shared components or libraries.
Use your influence and persuasion skills to “rally the troops” for the greater good.
Reusable, modular, scalablebuild it really well, once
Integrated
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UX Pillarseffectiveness scorecard
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Inspiring ActionIndividualized IntegratedIntuitive
UX Pillars
Copyright© 2016 GoDaddy Operating Company, LLC. All rights reserved.
Questions?
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Copyright© 2016 GoDaddy Operating Company, LLC. All rights reserved.
Thank you
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