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My closing plenary from the 2013 UX Camp CPH in Copenhagen, Denmark.
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Beyond responsiveness
Eric Reiss@elreiss
UX Camp CPH13 April 2013
Copenhagen, Denmark
ObservationsStories
Lessons
Some thoughts from today
� Responsive…to what?A firm notionBig data, bigger insightsPutting the “A” into “IA”
� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
re·spon·siveadj
1 : responding, reacting2 : quick to react
Responsive design?Responsive content?
Mobile first?
I’d like to suggest a new term:
Anticipatory Design*
* With apologies to Buckminster Fuller
Anticipatory design...ESP1. Extracts patterns2. Situationally aware
� Location-based services� Motion-based services� Time-based services
3. Predicts needs
Users
Content strategy
The design failure
Context is the kingdom
No clicks – everything is in play
1st click – is there a preference?
2nd click – this could be a pattern
Third click – yes, there’s a pattern
Fourth click – time to zero in
Eric’s life-lesson #1
Don’t respond to the device.
Anticipate the needs of thosewho will use the device.
Some thoughts from today
� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”
� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
We control the experience
We define the paths
We have ethical responsibilities
It’s about how we combine content
Some thoughts from today
� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”
� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
Buzzword du jour
Snow Semmelweis Taylor
1854 Broad St. cholera outbreak
Infant mortality in Vienna
The Hemline Index
Some thoughts from today
� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”
� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
Marco Vitruvius Pollio
firmitas, utilitas, venustas
If everything is usable, findable,how do we differentiate ourbrand, product or service?
Personalityis the venustas (beauty)
in interactive media!
Some thoughts from today
� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”
� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
Source: Standard screen patterns by Theresa Neil
Design patterns are not design
Photos by Isabella J. Fortino
Photos by Isabella J. Fortino
Photos by Isabella J. Fortino
Photos by Isabella J. Fortino
Eric s life-lesson #2
Don’t worship the form.
Embrace the content and context.
Some thoughts from today
� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”
� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
ag·ileadj
1 : able to move quickly and easily2 : mentally quick and resourceful
The three Scrum questions1. What did you do yesterday?
2. What will you do today
3. What is blocking your progress?
The three Scrum questions1. What did you do yesterday?
I sailed west.2. What will you do today?
Sail back to where I was yesterday.3. What is blocking your progress?
These fucking Scrum meetings!
My Favourite Process
DWYNTDTGTSD
Do What You Need To Do To Get The Shit Done
Eric s life-lesson #3
Don’t become a slave to process.
Break the rules.Accept the unexpected.
Some thoughts from today
� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”
� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
Charles H. DuellU.S. Patent Commissioner, 1899
“There is nothing left to invent…”
(Urban myth)
Could there also be too much complacency in our industry today?
Can we put our work intohistorical perspective?
How long is an internet year?
1895 00 05 10 15 20 25 30 1935
Wall St. crash
First commercialautomobile
First series-producedautomobiles
First assembly line
1895 00 05 10 15 20 25 30 1935
1993 94 95 96 97 98 99 00 2001
Wall St. crash
First commercialautomobile
First series-producedautomobiles
First commercialweb browser
First commercialwebsites
Dot-bomb
First assembly line
First commercialCMS
1895 00 05 10 15 20 25 30 1935
1993 94 95 96 97 98 99 00 2001
Wall St. crash
First commercialautomobile
First series-producedautomobiles
First commercialweb browser
First commercialwebsites
Dot-bomb
First assembly line
First commercialCMS
4.7 years – about 1 standard business cycle!
So, we’re somewhere in the 1980s...
Bonus lesson
2-Way Empathy
Count Helmuth von Moltke
No battle plansurvives contactwith the enemy.
Eric’s life-lesson #4
Don’t sacrifice your users for thebenefit of your employer.
No business plan has eversucceeded without customers.
Bad design causes bad results
Good design wins customers
“Cease not to learn until thou cease to live. Think that day lost wherein thou draw’st no letter to make thyself more learn’d, wiser, and better.”
Guy Du Faur de Pibrac
My big message:Don’t be complacent.
And you CANchange the world,so get on with it!
Thanks!
You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @[email protected]