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According to the old adages, it is the little things in life that count and the best things come in small packages. This can be acutely true where user experience is concerned. The devil is in the detail. Most online businesses don't have the resources to do huge user experience testing and development and far from being a hurdle to overcome, it can actually prove to be very powerful to concentrate only on testing and measuring very small changes. When you take a microscopic approach to user experience and interface design, the results are often surprising and can lead to higher conversion, better customer satisfaction and improved functionality. Sometimes the best result is just make our user's smile. In this talk Ringo Moss shares some of his favourite user experience details and case studies of tiny changes that can make huge differences to your online business.
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USER EXPERIENCETHE DEVIL IS IN THE DETAIL
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WHO AM I?
@ringomoss ringomoss.com
WHO AM I?
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FULL SERVICE DIGITAL AGENCY
WHO AM I?
@ringomoss ringomoss.com
PRODUCT DESIGN DIRECTOR
WHAT IS UX?
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WHAT IS UX?
@ringomoss ringomoss.com
Making people feel good when they are using your product. Designing emotion.
WHAT IS UX?
@ringomoss ringomoss.com
"if a website degrades the user experience too much, people will simply stay away"
- Jakob Nielsen
WHAT IS UX?
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WHAT IS UX?
@ringomoss ringomoss.com
It is not one-size fits all. It is not the same as UI but includes UI. It is not the same as usability. It can be time-consuming and expensive. It tends to deal with big problems in large systems.
WHAT IS UX?
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THE DETAIL
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THE DETAIL
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“If you take care of the small things, the big things take care of themselves.”
- Emily Dickinson
THE DETAIL
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THE DETAIL
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THE DETAIL
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THE DETAIL
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THE DETAIL
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THE DETAIL
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THE DETAIL
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Happy Confused Unhappy
BRAND
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BRAND
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“Brand = Experience”
- Andrew Heaton
CONVERSION
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CONVERSION
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Sharing. Multiple locations. 36X sharing increase.
CONVERSION
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Free signups. Added button to homepage. 158% increased trial signups. Increase in paid signups.
CONVERSION
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Lead Generation. Imagery, text, buttons. 62% Lead increase. 208% CTR increase.
Before
After
CONVERSION
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"I'm not here to enter into a relationship. I just want to buy something.”
!
“The $300,000,000 button”
- http://www.uie.com/
TRY IT YOURSELF
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ANY QUESTIONS?
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MORE INFO
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MORE INFO
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http://littlebigdetails.com/ http://www.uxmag.com/ http://www.uxbooth.com/ http://ui.stackexchange.com/ http://stackoverflow.com/ http://uxexchange.com/ http://www.uie.com/ http://www.uxmatters.com/ http://52weeksofux.com/
http://www.uie.com/ http://www.boxesandarrows.com/ http://semanticstudios.com http://www.usabilitypost.com/ http://www.ixd101.com/ http://www.uxquotes.com/ http://www.everydayux.com/ http://useit.com http://www.uxarray.com/
TOOLS
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MORE INFO
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https://www.optimizely.com/ http://visualwebsiteoptimizer.com/ https://github.com/gregdingle/genetify/wiki http://unbounce.com/ http://www.google.com/analytics/features/content.html http://www.convert.com/ http://vanity.labnotes.org/ http://www.vertster.com/ http://www.bingocardcreator.com/abingo http://fivesecondtest.com/
THANKS
@ringomoss ringomoss.com
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