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@jacovdh #uxjhb2016
UX Strategy
Fundamentals
Jaco van den Heever
@jacovdh #uxjhb2016
About me
@jacovdh #uxjhb2016
Now | Future | Plan | Metrics
What is UX Strategy?
@jacovdh #uxjhb2016
The importance
of labels
@jacovdh #uxjhb2016
Why is UX Strategy
important?
@jacovdh #uxjhb2016
Just do it
@jacovdh #uxjhb2016
Corporate Strategy
UX Strategy
Market opportunities | Competitor data | Pricing models
Forecast penetration & revenue | Influence decision makers
Customer insights | Trends | Envision new offerings
Customer expectations | Paint the future | Influence product teams
vs.
@jacovdh #uxjhb2016
Understanding the
context
@jacovdh #uxjhb2016
Get an executive
sponsor on your side
@jacovdh #uxjhb2016
Current experience
Step 1:
@jacovdh #uxjhb2016
Future vision Step 2:
@jacovdh #uxjhb2016
Show, don’t tell
@jacovdh #uxjhb2016
Create a roadmap Step 3:
@jacovdh #uxjhb2016
Showcase projects
& early wins
@jacovdh #uxjhb2016
Measuring success Step 4:
@jacovdh #uxjhb2016
Understand
your audience
@jacovdh #uxjhb2016
Supporting the UX
Strategy
Changing culture | UX Capability
@jacovdh #uxjhb2016
How do we change
culture?
@jacovdh #uxjhb2016
Change thinking
Change behaviours
Create empathy for customers with colleagues
Make stakeholders collaborate and share customer perspective
@jacovdh #uxjhb2016 Tell your story
@jacovdh #uxjhb2016
Get a room!
@jacovdh #uxjhb2016
Growing UX Capability Capacity | Standards | Methodology
More channels | Leadership
@jacovdh #uxjhb2016
Execution matters
@jacovdh #uxjhb2016
Thank you
![[REPORT DATA] Experience Strategy: Connecting Customer Experience to Business Strategy](https://img.pdfslide.us/doc/110x75/5a6485427f8b9a27568b5881/report-data-experience-strategy-connecting-customer-experience-to-business.jpg)
