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User Experience Research
Asking the right questionsand answering them
Hong Qu@hqu
Design Research
Tuesday, September 10, 2013
Content
• Introduction
• Process and Methods
• PhotoRouter mobile app
• YouTube video page
• LearnVest mobile app
• Summary
Tuesday, September 10, 2013
About me
2003 2006 2012 2013
Tuesday, September 10, 2013
http://www.honeytechblog.com/difference-between-ux-and-ui/Tuesday, September 10, 2013
User Centered Design
https://en.wikipedia.org/wiki/User-centered_designTuesday, September 10, 2013
My Process
http://bit.ly/UX_process_stagesTuesday, September 10, 2013
PhotoRouter
http://bit.ly/photorouter
1. Focus Group
2. Survey
3. Paper prototype test
4. Interactive prototype usability test
5. Alpha test / field study
Tuesday, September 10, 2013
Tuesday, September 10, 2013
Tuesday, September 10, 2013
http://dl.acm.org/citation.cfm?id=1101180
Tuesday, September 10, 2013
http://youtube-global.blogspot.com/2009/10/inside-user-research-at-youtube.html
Tuesday, September 10, 2013
YouTube video page
http://youtube-global.blogspot.com/2009/10/inside-user-research-at-youtube.html
Tuesday, September 10, 2013
http://techcrunch.com/2012/10/25/learnvest-for-iphone-lets-you-access-your-personal-finances-on-the-go/
Tuesday, September 10, 2013
LearnVest Diary Study
http://bit.ly/lv_diary_study
Over a 1 week period, we asked 5 participants to keep a "diary" of how they use mobile apps to keep track of their finances.
Tuesday, September 10, 2013
http://www.nngroup.com/articles/which-ux-research-methods/Tuesday, September 10, 2013
Summary• Ask the right research questions
• stakeholders
• end users
• Select the appropriate research method
• Plan the research study
• Conduct the research
• Make an impact!
• research findings and insights make it into product development
Tuesday, September 10, 2013
Resources
• Rocket Surgery Made Easy
• Observing the User Experience
• Google Ventures Design Staff blog
• Nielsen Norman Group Alertbox
Tuesday, September 10, 2013