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User Experience Design Hanoi UX AMA - May 2015

User Experience Design - It's as easy as pie

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Page 1: User Experience Design - It's as easy as pie

User Experience Design

Hanoi UX AMA - May 2015

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What do you think when I say “UXD”?

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UXD = UX + Design

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“Design is a funny word. Some people think design means how it

looks. But of course, if you dig deeper, it’s really how it works”

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The design process

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UX?

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– Wikipedia –

“User experience includes the practical, experiential, affective, meaningful and valuable

aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such

as utility, ease of use and efficiency”

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One day it will be like this. That sucks!!!

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Anything more simple?

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3. Ask everyone this question“What can I do to make your

life easier?”

(12 things product managers should do in their first 30 days at a new company - TheNextWeb)

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UX = User + Experience

Stand in user’s shoes Feel user’s pain in the ass

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How do you know user needs?

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– Hung Pham (Market research manager) –

“Ask them. Don’t waste time on the office guessing user needs. Move your ass out and

ask them.”

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The design process

Now we are on the first step of UX Design

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Insight

• Research user needs

• Prioritize needs with UX hierarchy

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User StoriesAs a user I want to be able to <functionality/goal> so that <motivation/reason>

Fun game: Redesign iMessage with user stories

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The design process

Second step: creative time

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Creative

• Brainstorm creative ideas to solve user’s pain

• Fulfill user needs

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The design process

Third step: Take actions

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Execution

• Wireframe, Documents, Design, Build, Test, Launch

• Evaluate solutions

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Why UXD?

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– Susan Dray –

“If the user can’t use it, it doesn’t work”

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UX ~ NPS

User Experience Professionals' Association International Conference 2012 - Erin Bradner & Jeff Sauro

(Net Promoter Score)

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Net Promoter is a popular technique for measuring customer loyalty. The main premise of this technique is that a single

question provides an accurate measurement not just for customer loyalty, but corporate success.

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–Peter van Lanschot

“UX is everywhere. Just look at everything from an experience point of view as an user”

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For more information, leave a message

Phowr (Le Quang)

Product Manager, Senior Experience Designer

[email protected]

(84) 949 958 016