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User Experience Design
Hanoi UX AMA - May 2015
What do you think when I say “UXD”?
UXD = UX + Design
“Design is a funny word. Some people think design means how it
looks. But of course, if you dig deeper, it’s really how it works”
The design process
UX?
– Wikipedia –
“User experience includes the practical, experiential, affective, meaningful and valuable
aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such
as utility, ease of use and efficiency”
One day it will be like this. That sucks!!!
Anything more simple?
3. Ask everyone this question“What can I do to make your
life easier?”
(12 things product managers should do in their first 30 days at a new company - TheNextWeb)
UX = User + Experience
Stand in user’s shoes Feel user’s pain in the ass
How do you know user needs?
– Hung Pham (Market research manager) –
“Ask them. Don’t waste time on the office guessing user needs. Move your ass out and
ask them.”
The design process
Now we are on the first step of UX Design
Insight
• Research user needs
• Prioritize needs with UX hierarchy
User StoriesAs a user I want to be able to <functionality/goal> so that <motivation/reason>
Fun game: Redesign iMessage with user stories
The design process
Second step: creative time
Creative
• Brainstorm creative ideas to solve user’s pain
• Fulfill user needs
The design process
Third step: Take actions
Execution
• Wireframe, Documents, Design, Build, Test, Launch
• Evaluate solutions
Why UXD?
– Susan Dray –
“If the user can’t use it, it doesn’t work”
UX ~ NPS
User Experience Professionals' Association International Conference 2012 - Erin Bradner & Jeff Sauro
(Net Promoter Score)
Net Promoter is a popular technique for measuring customer loyalty. The main premise of this technique is that a single
question provides an accurate measurement not just for customer loyalty, but corporate success.
–Peter van Lanschot
“UX is everywhere. Just look at everything from an experience point of view as an user”
For more information, leave a message
Phowr (Le Quang)
Product Manager, Senior Experience Designer
(84) 949 958 016