USER EXPERIENCE DESIGN

BACKGROUND CONTEXT

BANGALORE CITY'S CONTINUAL GROWTH AND EXPANSION HAS CAUSED AN EVER-INCREASING NUMBER OF HUMAN-WILDLIFE CONFLICTS,

MOST ENDING WITH THE ANIMAL BEING INJURED, ORPHANED, ABANDONED OR KILLED.

OFTEN, CITIZIENS COME ACROSS STRAY OR ABANDONED ANIMALS BUT CANNOT TAKE CARE OF THEM DUE TO LACK OF TIME, SPACES, MONEY, INFORMATION.

1

PRIMARYRESEARCH

INTERVIEWS AND QUESTIONNAIRESOBSERVATIONAL RESEARCH

FLY ON THE WALL

PEOPLE TO INTERVIEW:STUDENTS OF SRISHTI OWNING PETS

FAMILIES LIVING IN APARTMENTSANIMAL LOVERS IN GENERAL

RESULTS

37% I DON'T HAVE TIME 26% I DON'T KNOW HOW TO TAKE CARE

21% I DON'T HAVE SPACE

16% I DON'T HAVE MONEY

WHY DON'T YOU HAVE A PET?

WOULDN'T LIKE TO HAVE ONE31%

WOULD LIKE TO HAVE ONE69%

I DON'T HELP THEM26%

I HELP THEM74%

RESULTSIF I FIND SICK STRAYS?

WHAT DO YOU THINK IS LACKING FOR STRAYS?

41% MEDICAL ASSISTANCE AND SAFETY32% QUANTITY OF PEOPLE WHO CARE ABOUT THEM

27% PROPER SPACES TO TAKE THEM

RESULTS

NO35%

YES65%

WOULD YOU LIKE TO ADOPT A STRAY?

WHO/WHAT YOUTRUST MORE? PET OWNERS/LOVERS

33%WEB5%VET/ORGANIZATIONS

63%

SECONDARYRESEARCH

LOOK AT EXISTING APPS THAT ARE ANIMAL CENTRICCURRENT WORK OF ORGANIZATIONS

EXISTINGAPPS

PROFILE, PHOTOS, VIDEOS OF PETSNOTIFICATIONS FOR VET APPOINTMENTS

DIARY CUSTOMIZEDMAPS OF VETS, HOSPITALS, CLINICS/ANIMAL FRIENDLY PLACES

ADOPT A PET/FIND LOST PETSMEDICAL INFORMATION/FIRST AID

TRAIN YOUR DOGHOW TO CHOOSE YOUR PET

INDICATE THE LOCATION OF STRAYSetc.

ALREADY IN THE MARKET

EXISTINGAPPS

8

RESULTS

WHAT IS MISSING?

HOW TO HELP A STRAYCONTACTS OF AVAILABLE VETS AND ORGANIZATIONS

FIND ANIMAL LOVERS WHO CAN HELP YOUTRUSTABLE INFORMATIONS

COMMUNITY AROUND STRAYSCONNECTING TO NGO'S

ORGANIZATIONS

INVESTIGATIVE AND LEGISLATIVE WORK, RESEARCH, ANIMAL RESCUES,

NATIONAL MEDIA COVERAGE

URBAN STRAY DOG CONTROL, RESCUE AND REHABILITATION, VETERINARY HOSPITAL AND CLINIC,ADOPTION OF

ABANDONED ANIMALS.

VACCINATION, RESCUE, MEDICAL AND SURGICAL CARE FOR THE STRAY DOG POPULATION

INTERVENTION, PRESERVATION, CONSERVATION AND REHABILITATION.

INFORMATION TO STUDENTS, PROFESSIONALS AND THE PUBLIC.

ANALISYS

INFORMATIONSERVICESGAPS

PETS

VETS

PETOWNERS FIRST

AID

CITIZEN

PHONES

BREEDER

STRAYS

NGO'S

GOVRETAILSTORES

KENNELS

ADOPTION

SOCIALISING

SPACES

UNACCESSIBLE

EXPERIENCE

LACK OFOPTIONS

RUNAWAY

DELIBERATEPROCESS

EMPATHETICUNINFORMED

SOCIALNETWORK

CELLRANGE

PROF.

UNHEALTHY

UNSAFE

NOCOMMFUNDING

NO INTERESTLIMITED

SPACE

POOR CONDITIONS

LIMITED

UNSAFE

TRENDY

VERIFICATION

NEEDATTENTION ERAF

ANALISYS

ENTITIESGROUPED ENTITIESEXTREME ENTITIES

ENTITIESPOSITIONMAP

HIGH COMMUNICATION

LOW TRUST HIGH TRUST

LOW COMMUNICATION

INTERNET

BREEDERSVETS

PET OWNERS

PET STORES

NGO'S

GOVERNMENT KENNELS

INSIGHTS

MOST PEOPLE CARE ABOUT ANIMALSPEOPLE ARE OPEN TO COLLABORATION

MEDICAL ASSISTANCE IS REQUIREDLACK OF KNOWLEDGE AND INFORMATION

LACK OF TRUSTABLE SOURCESLACK OF COMMUNICATION BETWEEN STAKEHOLDERS

!

PERSONAS

NAME - MALVIKA NAVALEAGE - 22

PET OWNER - NO LIVING SITUATION - PG/APARTMENTS WITH CLASSMATES

Malvika came across a baby squirrel on Tuesday, and decided to pick it up and care for it as it seemed abandoned.

She is a student and she can't be at home most of the time, however she loves animals. So as takes it to her room puts it in a warm place and leaves for college .

She has a vague ideas on animal care but no information that's primarily for squirrels.The risk here is that she won't know how to nurse it. Perhaps leading to many vet visits ,

abandonment or even in some cases losing the animal to illness.

NAME - VIJAY NAIKAGE - 29

PET OWNER - NO

Vijay works 8 hours a day and comes back home to be greeted by the strays on his street. He lives alone but finds company in the dogs. He came back one evening to find a new dog

being bullied by the rest of the strays and was hurt. Vijay checked the damage and managed to keep the strays away for a while

but he could not leave the dog alone or take him home and really hoped he could find a way for someone to care for it.

PERSONAS

NAME - KABINI AMINAGE - 40

PET OWNER - NO

Kabini is a stay at home mother who has some time on her hands when everyone is away during the day. One morning she finds an injured parrot at the vegetable vendors. Immediately she picked it up but did not know where to take it or how to take care of it.

Never having had a pet she wasn’t sure about a vet she could visit. She began by looking up the net as to how to take care of the parrot but there seemed to be a large mix

of information. She picked the safest and went by instinct but was still nervous about her decisions. She was pretty sure she was going to keep the parrot if it wanted to stay but was

really hoping she could find someone to guide her with the process.

PERSONAS

IDEAS

FAQMEDICAL INFO SOCIAL NETWORKS

COMMUNITY DIRECTORIES

PARTNERNOTIFICATIONS

ANIMAL LOVERS

THE AIM OF OUR APP IS TO PROVIDE A COMPLETE SERVICE THAT HELP YOU TO TAKE CARE OF ANIMALS.

IT IS NOT ONLY FOR PET OWNERS BUT FOR ANIMAL LOVERS IN GENERAL.WE DECIDED TO HAVE CUPA AS OUR PARTNER, TO INCREASE OUR TRUSTABILITY.

THE APP INCLUDES 4 MAIN FEATURES:MAP

ADOPTASK

CALL CUPA

IDEAS

MAP

BASED ON THE USER LOCALIZATION, THE APP SHOWSDIFFERENT KIND OF PLACES NEAR TO HIM

(VETS, CLINICS, HOSPITALS, PARK, SHOPS, etc. )

IDEAS

ADOPT

IT IS DIVIDED IN 2 AREAS:1. ADOPT AN ANIMAL - FOR USERS WHO ARE SEARCHING FOR A PET

(THEY CAN SEE INFORMATIONS, PHOTOS, VIDEOS TO CHOOSE THE PET)

IDEAS

ASK

1. ALLOWS THE USERS TO ASK QUESTIONS ABOUT ANIMALS2. BY AN AUTO FILL SYSTEM, THEY CAN FIND QUESTIONS ALREDY ASKED

3. THE ANSWERS FROM CUPA ARE SHOWED ON THE TOP4. ALL THE USERS CAN ALSO REPLY TO THE QUESTION

IDEAS

?

CALL CUPA

IN CASE OF EMERGENCY, IN CASE OF SPECIFIC QUESTIONS OR INFORMATIONS THAT THE USER CANNOT FIND IN THE "ASK" AREA

IDEAS

ITERATIONS

LOGINSIGN UP

LOGIN

MAP

ASK CUPA

ADOPT

?

PUSH THE BOTTON TO CALL!

ITERATIONSMAP

FINDVET-CLINICS

PARKSPET SHOPS

KENNELSANIMAL CARE

TRAINING CENTERS

KENNELS KENNELS

YOU YOU

namephone number

ITERATIONSADOPT

ADOPT

PUT UP FORADOPTION

KIND OF ANIMAL

BREED

AGE

LOCATION

PERSON IN CHARGE

CONTACT

PRICE (OPTIONAL)

UPLOAD TAKE A PHOTO

POST

which kind of animal?

ANIMALBREEDAGELOCATIONPERSON INCHARGECONTACTPRICE

dogs

ITERATIONSASK

?

WRITE HERE

UPLOAD TAKE A PHOTO

POST

QUESTION ASKED

CUPA

CUPA

CUPA

CUPA

CUPA

CUPA

QUESTION ASKED

CUPAcomments (19)

comment

SIMILAR QUESTIONS TO YOUR QUESTION THE ONE THAT YOU ARE INTERESTED IN

customer segmentcustomer relationshipvalue propositionkey activitiespartners

cost revenue

channels

ANIMAL LOVERS SMARTPHONE USERS

TRUSTABILITYUSER-FRIENDLYACCESSIBILITY

PROBLEM SOLVINGPLATFORM/NETWORK

COMMUNITYPERSONAL ASSISTANCE

CO-CREATION

APPADVERTISING

SOCIAL NETWORKS

APP, MAINTENANCE, ADVERTISING

CUPAORGANIZATION

key resources

HUMANPLATFORM MAKER

PHYSICAL

SPONSORS, DONATIONS, PERCENTAGE FROM ADOPTIONS, PET STORES

STRATEGY

THANKYOU!THANKYOU!

ANCHANAMADDALENA

MADHAVMRINALISHAURYA

VIDUR