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Usabilitylab in English

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Page 1: Usabilitylab in English
Page 2: Usabilitylab in English

UsabilitylabSince 2006 we have completed more than 400 projects in user research, testing, information architecture, prototyping and other methods of improving interfaces.

It covers more than 50% of usability services market in Russia.

In 2012 we’ve made up more than 100 projects for 70 clients and our staff grew almost twice.

Page 3: Usabilitylab in English

Our specialists have psychological, design, engeneer education and a lot of experience in researches, evaluating and prototyping.

All our specialsts have highter education, 10% of them have an academic degree.

29 Usability-Specialists (47 staff in total).

Maria Chaikina Analyst-Researcher

Anna Galakhova Interaction Designer

Anatoly Kostin, Ph.D. Senior Consultant

Dmitry Silaev Commercial Director

Andrey Kolodensky Senior PM

Alexandra Rozantseva Finance Manager

Our team

16 Researchers

8 Interaction Designers

5 Senior

Consultants

4 Top Managers

9PM’s

5Support Staff

10

20

30

40

50 Staff of Usabilitylab2013

2012

2011200618

36

47

1

Page 4: Usabilitylab in English

Our Offices

Four offices in two countries (Russia and Ukraine)

Four usability labs: Moscow (two labs), St. Petersburg and Kiev

Two labs with eye-trackers in Moscow and St. Petersburg

Moscow

PermSt. Petersburg

Kiev

Page 5: Usabilitylab in English

What We DoUX-Research Information

architectureTrainings and

education

Business staff interview

BranstormingFocus groupsInterviewsSurveysWeb-analyticsContextual

researchesDiary studies

Development of stucture and navigation

Card-sorting

Corporative trainingsInternship at real projects

What We DoConcept

developmentInteraction

DesignEvaluation of

interfaces

StoryboardingWireframing

Detailed interface design

Interactive prototyping

Expert evaluationsUsability-testingsEyetracking researchA/B testings

Page 6: Usabilitylab in English

Usability LabsWe conducted more than 500 usability tests in 2012. Since 2007 we have already conducted thousands sessions of usability tests. We tested desctop, mobile, web interfaces and intefaces of special devices like cash-dispensers and information terminals and systems like IVRs.

Our labs in Moscow and St. Petersburg have Tobii eye-trackers X120. Since 2012 we have a special mobile device eye-tracking stand.

Page 7: Usabilitylab in English

In 2007 Usabilitylab organized a web community of usability specialists of Russia and russian-speaking countries.

Now it unites over 2 thousand members.

43

50

58

62

2009

2010

2011

2012

Num

ber o

f spe

aker

s

World-known speakers at UXR 2007-2012

Bill Buxton, Microsoft

Eric Reiss, FatDUX Group

Peter Morville,Semantic Studios

Lue Rosenfeld, Resenfeld Media

Silvia Zimmerman UPA International

Thyra Rauch, IBM

User Experience Russia

Page 8: Usabilitylab in English

Representation And Partnership

Usabilitylab is the official representator and exlusive distributor of products of Tobii Technology in Russia since 2007.We started using psychophysiological methods even earlier. Usabilitylab and Institute of Psychology of the Russian Academy of Sciences developed a method of Phase Analysis of Psychophysiological Signals (PAPS) and applied it in usability testings.

In 2012 we conducted series of usability tests for several Win8 applications before the system was oficially released.

Our company is an official vendor of Microsoft in design services for Windows 8 since 2012.

Page 9: Usabilitylab in English

Representation And Partnership

Usabilitylab is also an official russian partner of TechSmith and Noldus, the leaders of software and hardware development for usability researches.

We are the official partner of Yandex.Metric - the leading russian tool for web analytics, an analogue of Google Analytics.

Our specialists are also officially sertified in Google Analytics and successfully condeuct projects in setting up and analyzing the data from the counters.

Page 10: Usabilitylab in English

Technologies We Use

Remote testing

Project management

Remote card sorting Surveys

Test recording

Prototyping

Page 11: Usabilitylab in English

We Provide UsabilityUsabilitylab organized usability laboratories in 4 other companies:• Beeline • Yandex• Kazan University• St. Petersburg University, that are located in different cities.

Beeline Lab; Yandex Lab (Moscow)

St. Petersburg UniversityKazan University

Page 12: Usabilitylab in English

Recomendations for next iteration

Prototypes

Scet

ches

Personas and

Scenario s

Proj

ect s

trate

gy

Full-cycle Project

1

2

3

4

5Business interview

Concept development

Evaluation

User research

Prototyping

We speak with all the business staff that is involved in project from analysts and managers to techincal support.

We select a method due to the project conditions. It can be a quick metod like focus group or brainstorm or a long one like a series of interview or diary research.

We produce two or three different scetches of future interface and select the best one on the brainstorm with the project team.

We make expert reviews or usability tests of concept and interactive prototypes and remain the iterative evaluations of the ready product.

We determine the key screens of the interface and produce the detalised interactive prototypes that allow to pass the scenarios.

Page 13: Usabilitylab in English

Social ActivityOur specialists take part in different local and international conferences which are attended by speakers from different business spheres.

Since 2012 Usabilitylab is a member of Russian Association of Electronic Communications.

Our founder Dmity Satin is counsellor in Ministry of Communications of RF since 2013.

Several specialist of Usabilitylab are members of UPA, and Dmitry Satin is a Regional Director of UPA since 2012.

Social Activity

Usabilitylab is a member of Russian Association of Electronic Communications since 2013. This organisation unites the most influential companies of Russian IT.

Page 14: Usabilitylab in English

PublicityEvery week we produce a 40-minutes webinar on Livestream.com concerning different aspects of usability, researches, web-design and business.

Dmitry Satin and other specialists produce a web-show ‘Human Factor’ that is held on SeoPult TV. In this show we help small e-commerce companies to improve their interfaces quickly and effectively.

Page 15: Usabilitylab in English

* UX-research, Informational Architecture, Prototyping

Traning

Usability testing

User research

Full-cycle

Expert review

Our International Projects

world-known cartoon

developer

Page 16: Usabilitylab in English

Geography Of Our ClientsGeography Of Our Clients

Our clients are located in different parts of the world.

We translate our reports and other documents ourselves or use the services of transletors. Our partner is Step Forward Translation & Interpretation Services. This agency has many years of experience in providing translation services (written, simultaneous and consecutive) from / into English, German, French, Spanish and Italian.

Page 17: Usabilitylab in English

Inhouse ResearchesWe carry out non-commersial and scientific researches and take part in international research projects.

Since 2007 we’ve been conducting extensive research on user behavior on e-commerce web-sites as well as user’s overall trust to e-commerce.

In 2012 Usabilitylab and 13 other countries took part in the cross-cultural eye-tracking research by IUTP. The date was collected in Institut of Software Ergonomics and Usability Zurich, Switzerland.

Page 18: Usabilitylab in English

Our Rates

Survey6 500 $

User research (interview of 15 respondets)

9 000 $Usability Testing(12 users) 7 500 $

Card sorting(with 12 users)

9 700 $

Concept development

12 000 $

Interaction design and detailed prototyping

22 000 $

Expert review of the interface

4 500 $

Focus group7 500 $

The prices are average and can differ due to the concrete projects.

Page 19: Usabilitylab in English

Thank you!