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Designing Innovation: Usability Heuristics Chelsea Haina//August 29, 2016

Usability Heuristics (Sodastream)

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Designing Innovation: Usability & Nielsens 10 Heuristics

Designing Innovation:

Usability HeuristicsChelsea Haina//August 29, 2016

SodastreamImage from http://viewthevibe.com/wp-content/uploads/2013/12/SodaStream.jpg

Sodastream: how it works

1. Load water bottleImage from: http://viewthevibe.com/wp-content/uploads/2013/12/SodaStream.jpg2. Push down block3. Carbonate to desired level

ProsMinimalistic design/aesthetically pleasingDigital display showing carbonation level is intuitiveGives user real time information regarding status of carbonation Attaching bottle to unit is easyInstructions sticker located on unitBottles clearly indicate fill to level

No indicator to show when CO2 carbonator need changingCons

ProsMinimalistic design/aesthetically pleasingDigital display showing carbonation level is intuitiveGives user real time information regarding status of carbonation Attaching bottle to unit is easyInstructions sticker located on unitBottles clearly indicate fill to level

No indicator to show when CO2 carbonator need changingCons

Pros: Digital display showing carbonation level is intuitive

Image from: http://viewthevibe.com/wp-content/uploads/2013/12/SodaStream.jpg

USABILITY HEURISTIC(S)Visibility of system statusConsistency and standards

Pros: Bottles clearly indicate fill to level

Image from: https://www.soap.com/p/productname-942470

USABILITY HEURISTIC(S)Match between system and real worldConsistency and standards

Actually, all heuristics were met except one

Con: Does not notify user when cartridge needs changing

Relies on guesswork and troubleshootingAlso no error message

USABILITY HEURISTICHelps users recognize, diagnose, and recover from errors

Improvements Replacement indicator

Further Investigation

Image from:https://s3.amazonaws.com/BURC_Pages/downloads/a-smile_color_btn.pngNegative reviews:Machine malfunctionDoes not create enough fizzReplacement canisters expensive

Further InvestigationWhat we may not consider UX is still part of the users experience.

LISTENING TO FEEDBACK FROM VARYING USERS = STRONGER PRODUCT DEVELOPMENT = HAPPY AND LOYAL CUSTOMERS