These slides were for a Social Media workshop, held March 2012, for the Digital team of the ABS-CBN News and Current Affairs unit. For my 15-minute section, I was tasked to discuss the effect of usability norms (scanning, how eyes generally go through a website in an "F") on formatting content (bullets, titles). Slides with data exclusive to employees were removed.
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1. User Needs and Usability for ABS-CBN News.com
2. Consumer Research = Medicine 3. We do no market research. -
Steve Jobs, in Fortune Magazine 4. 2 things... 5. 1. Apples goal
isnt to make money. 6. 2. Apple designs for themselves. 1. Apples
goal isnt to make money. 7. Its not about convincing people to want
something they dont. We gure out what we want. - Steve Jobs 8.
Integrity 9. Users dont read. They scan. 10. 4.4 18 words in
seconds. 11. 10 Rule of thumb. You have seconds to get their
attention. 12. Front-load headlines. 13. KC confirms break-up with
Piolo. Maria Ozawa wants Pinoys in next porn film? Ramgen-Janelle
sex video leaks online. 14. Pasay court issues arrest warrant vs
Arroyo Former IBP prexy joins calls to stop Corona trial More than
400 hurt by firecrackers 15. Pasay court issues arrest warrant vs
Arroyo Former IBP prexy joins calls to stop Corona trial More than
400 hurt by firecrackers KC confirms break-up with Piolo. Maria
Ozawa wants Pinoys in next porn film? Ramgen-Janelle sex video
leaks online. 16. Give a man a sh, and you feed him for a day...
17. Users dont read. They scan. Highlight keywords. 18. - Bullet
lists - - 19. Usability is only part of the story. 20. Our
users.... 21. Varying news experiences on multiple touchpoints 22.
To sni out their needs, 23. ...we would need to spend time with
them 24. and see what their life is like. 25. What are their pain
points when they use their mobile phone, or browse the web? 26.
What are their quick xes for things? 27. Give a man a sh, and you
feed him for a day... 28. Never assume you know what they mean. 29.
Ok lang is bad. 30. Dont just ask why.
