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Martin Braaten GrinaEdge Academy 2016
Usability and BeyondHow to evaluate your product
What does usability mean?
Easy to useEasy to learnEfficientCreates IdentityPrevents errors
One size doesn’t fit all
We’re never alone
We work in cross-functional teams
Goals and needs(requirements)
Hypothesises and solutions(UX designers)
Prototyping / implementation(UX / developers)
Test / feedback / data(end-users)
Product Development ProcessHow we usually work
Lean Startup
Build
MeasureLearn
We minimise therisk of failing
Design Critique
I am showing [early/mid/late] work
Because [why it’s a problem]
And am looking for feedback around [specific focus for feedback]
Around [the problem]
“It’s immensely helpful to reiterate the problem being solved before showing any work in a critique.”
– Tanner ChristensenProduct Designer @ Facebook
Why is user insight important?
What
For who
How
Why!
“Don’t have time”
“Do we really need that?”
“Way too expensive”
“We have enough data”
“We know that…”
“It’s reasonable to assume that…”
“We expect that…”
User insight protects us from ourselves
…so we don’t get lost in space
QUANTITATIVE
Interviews
Focus groups
Personas
Field studies
Expert evaluations
Card Sorting
BEHAVIORATTITUDE
QUALITATIVE
Usability testing
Eye Tracking
Accessibility evaluation
Perception analysis
Survey Web analysis
Heat Map
Scroll depth
Listening in
QUANTITATIVE
Interviews
Focus groups
Personas
Field studies
Expert evaluations
Card Sorting
BEHAVIORATTITUDE
QUALITATIVE
Usability testing
Eye Tracking
Accessibility evaluation
Perception analysis
Survey Web analysis
Heat Map
Scroll depth
Listening in
What can you usability test?
Paper prototypes
Agile Usability TestingSave time on user-involvement
Guerilla
Quickand specific Low budget Informal
Gonzo
Where theusers are Realistic Quotes
5 second tests
Focuses onfirst impressions
Quantitativeapproach
Frequentiterations
Why agile usability testing?
To get answers within the sprint
Why agile usability testing?
Why agile usability testing?
within the sprintTo get answers the same day
Traditional usability testing takes a week…
Why agile usability testing?
Ain’t nobody got time for that!
Why test often?
The obvious reasons…
Quality assurance
Prevent errors
Increase theuser experience
The best UI is no UI“Good design is invisible. Minimum
input, maximum output, with minimal conscious thought.”
– Oliver Reichenstein
Less obvious reasons
Innovation
Try out new interactions
netlight
Who should experience usability testing?
netlight
Everyone
netlight
Should be experienced bythe project team
netlight
Designers
ArchitectsDevelopers
Project Managers
netlight
Management
Marketing DepartmentCustomer Support
netlight
Again, and again…
Fail fast, fail often
7 reasons why good usability pays off
Users find what they’re looking for
High performance rates among your users
Increased sales
Increased customer satisfaction (and they’ll recommend to others)
Increased self-service
Competitive advantage
You avoid losing customers because your service is
difficult to grasp