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Martin Braaten Grina Edge Academy 2016 Usability and Beyond How to evaluate your product

Usability and beyond: How to Evaluate Your Product

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Page 1: Usability and beyond: How to Evaluate Your Product

Martin Braaten GrinaEdge Academy 2016

Usability and BeyondHow to evaluate your product

Page 2: Usability and beyond: How to Evaluate Your Product

What does usability mean?

Page 3: Usability and beyond: How to Evaluate Your Product

Easy to useEasy to learnEfficientCreates IdentityPrevents errors

Page 4: Usability and beyond: How to Evaluate Your Product

One size doesn’t fit all

Page 5: Usability and beyond: How to Evaluate Your Product

We’re never alone

Page 6: Usability and beyond: How to Evaluate Your Product

We work in cross-functional teams

Page 7: Usability and beyond: How to Evaluate Your Product

Goals and needs(requirements)

Hypothesises and solutions(UX designers)

Prototyping / implementation(UX / developers)

Test / feedback / data(end-users)

Product Development ProcessHow we usually work

Page 8: Usability and beyond: How to Evaluate Your Product

Lean Startup

Page 9: Usability and beyond: How to Evaluate Your Product

Build

MeasureLearn

Page 10: Usability and beyond: How to Evaluate Your Product

We minimise therisk of failing

Page 11: Usability and beyond: How to Evaluate Your Product

Design Critique

Page 12: Usability and beyond: How to Evaluate Your Product

I am showing [early/mid/late] work

Because [why it’s a problem]

And am looking for feedback around [specific focus for feedback]

Around [the problem]

Page 13: Usability and beyond: How to Evaluate Your Product

“It’s immensely helpful to reiterate the problem being solved before showing any work in a critique.”

– Tanner ChristensenProduct Designer @ Facebook

Page 14: Usability and beyond: How to Evaluate Your Product

Why is user insight important?

Page 15: Usability and beyond: How to Evaluate Your Product

What

For who

How

Page 16: Usability and beyond: How to Evaluate Your Product

Why!

Page 17: Usability and beyond: How to Evaluate Your Product

“Don’t have time”

“Do we really need that?”

“Way too expensive”

“We have enough data”

Page 18: Usability and beyond: How to Evaluate Your Product

“We know that…”

“It’s reasonable to assume that…”

“We expect that…”

Page 19: Usability and beyond: How to Evaluate Your Product

User insight protects us from ourselves

…so we don’t get lost in space

Page 20: Usability and beyond: How to Evaluate Your Product

QUANTITATIVE

Interviews

Focus groups

Personas

Field studies

Expert evaluations

Card Sorting

BEHAVIORATTITUDE

QUALITATIVE

Usability testing

Eye Tracking

Accessibility evaluation

Perception analysis

Survey Web analysis

Heat Map

Scroll depth

Listening in

Page 21: Usability and beyond: How to Evaluate Your Product

QUANTITATIVE

Interviews

Focus groups

Personas

Field studies

Expert evaluations

Card Sorting

BEHAVIORATTITUDE

QUALITATIVE

Usability testing

Eye Tracking

Accessibility evaluation

Perception analysis

Survey Web analysis

Heat Map

Scroll depth

Listening in

Page 22: Usability and beyond: How to Evaluate Your Product

What can you usability test?

Page 23: Usability and beyond: How to Evaluate Your Product
Page 24: Usability and beyond: How to Evaluate Your Product

Paper prototypes

Page 25: Usability and beyond: How to Evaluate Your Product

Agile Usability TestingSave time on user-involvement

Page 26: Usability and beyond: How to Evaluate Your Product

Guerilla

Quickand specific Low budget Informal

Page 27: Usability and beyond: How to Evaluate Your Product

Gonzo

Where theusers are Realistic Quotes

Page 28: Usability and beyond: How to Evaluate Your Product

5 second tests

Focuses onfirst impressions

Quantitativeapproach

Frequentiterations

Page 29: Usability and beyond: How to Evaluate Your Product

Why agile usability testing?

Page 30: Usability and beyond: How to Evaluate Your Product

To get answers within the sprint

Why agile usability testing?

Page 31: Usability and beyond: How to Evaluate Your Product

Why agile usability testing?

within the sprintTo get answers the same day

Page 32: Usability and beyond: How to Evaluate Your Product

Traditional usability testing takes a week…

Why agile usability testing?

Page 33: Usability and beyond: How to Evaluate Your Product

Ain’t nobody got time for that!

Page 34: Usability and beyond: How to Evaluate Your Product

Why test often?

Page 35: Usability and beyond: How to Evaluate Your Product

The obvious reasons…

Page 36: Usability and beyond: How to Evaluate Your Product

Quality assurance

Page 37: Usability and beyond: How to Evaluate Your Product

Prevent errors

Page 38: Usability and beyond: How to Evaluate Your Product

Increase theuser experience

Page 39: Usability and beyond: How to Evaluate Your Product

The best UI is no UI“Good design is invisible. Minimum

input, maximum output, with minimal conscious thought.”

– Oliver Reichenstein

Page 40: Usability and beyond: How to Evaluate Your Product

Less obvious reasons

Page 41: Usability and beyond: How to Evaluate Your Product

Innovation

Page 42: Usability and beyond: How to Evaluate Your Product

Try out new interactions

Page 43: Usability and beyond: How to Evaluate Your Product

netlight

Who should experience usability testing?

Page 44: Usability and beyond: How to Evaluate Your Product

netlight

Everyone

Page 45: Usability and beyond: How to Evaluate Your Product

netlight

Should be experienced bythe project team

Page 46: Usability and beyond: How to Evaluate Your Product

netlight

Designers

ArchitectsDevelopers

Project Managers

Page 47: Usability and beyond: How to Evaluate Your Product

netlight

Management

Marketing DepartmentCustomer Support

Page 48: Usability and beyond: How to Evaluate Your Product

netlight

Again, and again…

Page 49: Usability and beyond: How to Evaluate Your Product

Fail fast, fail often

Page 50: Usability and beyond: How to Evaluate Your Product

7 reasons why good usability pays off

Page 51: Usability and beyond: How to Evaluate Your Product

Users find what they’re looking for

High performance rates among your users

Increased sales

Increased customer satisfaction (and they’ll recommend to others)

Increased self-service

Competitive advantage

You avoid losing customers because your service is

difficult to grasp