UpcycleEdgy Sustainable

Visual Communication for FASHION

Teng MA Panu Choopojcharoen

Mission

Upcycle provides mono palette collections with edgy and modern styles made out of recycled and organic

materials.

Vision

Enhancing life with style and simplicity and grounding innovation with sustainability

Target Customers

Alex Mckee

Age: 27

Gender: Female

Education: Bachelor degree in Advertising, NYU

Occupation: Advertising Manager

Family: Recently married, No child

Region: New York City, NY

Income: $7,500/ Month

Lifestyle: Health and Style conscious, live in high quality lifestyle, concern sustainability, like to travel

Personality: innovative, trendy, creative, like to take challenge and try new things and independent

Milo Finnegan

Gender: Male

Education: Master degree in Film, University of Southern California

Occupation: Part-time DJ and freelance film editor

Family: Single

Region: New York City, New York

Income: $5,000- 12,000/ month

Lifestyle: unstructured and creative, music lover,

Personality: Style conscious, grungy, Trendy and innovative, edgy and open-minded

LOCATION

SOHO, NYC

Floor Plan

Front View

Side View

Fitting Room

Process

Visual Retailing Program - Creating Space Shell

Adding Floor, Ceiling, and Walls

Adding Structure (Counter), Backdrop, and Lighting

Covering with Planned Materials and Decoration

Adding Shadow

Adding Main Elements (Columns and Stairs)

Adding Fixtures and Merchandises + Color Grading