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Peter Morville's keynote for Internet User Experience 2011.
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in•for•ma•tion ar•chi•tec•ture n.
• The structural design of shared information environments.
• The combination of organization, labeling, search, and navigation systems in web sites and intranets.
• The art and science of shaping information products and experiences to support usability and findability.
• An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
Polar Bear IA
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Framing
1. Classic Information Architecture (Polar Bear).
2. Web Strategy (Web, Mobile, Social).
3. Cross-Channel Strategy (Physical, Digital).
4. Ubiquitous IA (Intertwingularity)..
[email protected] into multiple sites, domains, and identities is clearly a major problem. Users don’t know which site to visit for which purpose.
Findability Users can’t find what they need from the home page, but most users don’t come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources aren’t easily findable.
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Visual Thinking Unwritten Rule #1
“Whoever best describes a problem is the person most likely to solve the problem.
…or, whoever draws the best picture gets the funding.”
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Interfaces• Portal• Search• Object• Set• Page
Caveats• Visual Design• Starting Point
Wireframes
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Modes of Information Seeking
Marcia Bates, UCLA (2002)
“We absorb perhaps 80 percent of all our knowledge through simply being aware in our social context and
physical environment.”
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“People keep pretending they can make things deeply hierarchical, categorizable, and sequential when they can’t.
Everything is deeply intertwingled.” Ted Nelson
“Information is blurring the lines between products and services to create multi-channel, cross-platform, trans-media, physico-digital user experiences.” Peter Morville
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ProductPackagingPrint CatalogCall CenterWebsiteBlogFacebookTwitterYouTubeEmailDirect MailRadioTelevision
ChannelWebSocial MediaEmailMessagingTelephonePrint
PlatformWebiOSAndroidMac OS XMS Windows
DeviceDesktopLaptopMobileTabletTelevisionKiosk
ScaleCovertMobilePersonalEnvironmentalArchitecturalUrban
MediaBookNewspaperMagazineVideoAudioPosterBillboard
ContextHomeWorkWalkingDrivingShoppingPlanePartyPersonalSocialLocationTimeTask
Touchpoint Taxonomy
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Cross-Channel Strategy
Composition multi- or cross-channel; mix of
platforms, devices, media; coherence
Consistency brand, features, organization, interaction
balanced against value of optimization
Connection links, tags, signs, maps; call to action
Continuity bookmark, resume playback, flow
Context personal, social, location, time, task
Conflict identify/resolve, org chart, free-riding
http://findability.org/archives/000652.php
36Adapted from Cross-Platform Service User Experience
portal.acm.org/citation.cfm?id=1851637
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Craft beautiful designs that deliver a quality experience
to your users no matter how large (or small) their display.
1. Fluid Grids2. Flexible Images3. Media Queries
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Why Separate Mobile & Desktop Web Pages at Bagcheck?
With a dual template system, we were able to optimize:
1. Source Order2. Media (Speed, Quality, Interaction)3. URL Structure4. Application Design
Navigation at Bottom
Navigation at Top
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Why Separate Mobile & Desktop Web Pages at Bagcheck?
With a dual template system, we were able to optimize:
1. Source Order2. Media (Speed, Quality, Interaction)3. URL Structure4. Application Design
Embedded Video
Thumbnail (few pixels / detail)
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Why Separate Mobile & Desktop Web Pages at Bagcheck?
With a dual template system, we were able to optimize:
1. Source Order2. Media (Speed, Quality, Interaction)3. URL Structure4. Application Design
One Page(with modules)
Four Pages(mobile-only URLs)
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Why Separate Mobile & Desktop Web Pages at Bagcheck?
With a dual template system, we were able to optimize:
1. Source Order2. Media (Speed, Quality, Interaction)3. URL Structure4. Application Design
Modal Dialog
Barcode Scan
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To make the right decisions about composition and
consistency, you need a cross-channel strategy.
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BarcodeIdentifies a Product (e.g. Kellogg’s Frosted Flakes 14
oz.)
QR CodeInitiates a Response (e.g., URL, Message, Phone, SMS,
Email)
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• Location (GPS)• Orientation (Compass)• Motion (Accelerometer)• Orientation/Motion (Gyroscope)• Touch (Multi-Touch, Gestural)• Light (Ambient)• Proximity• Device (Bluetooth)• Audio (Microphone)• Image/Video (Camera)• RFID (Soon)
Sensors
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“After a half-hour, a three-tone alert sounds…If the bottle
still has not been opened, the system makes an automated
reminder phone call to the patient or a caregiver. The
GlowCap system compiles adherence data which anyone
can be authorized to track. That way the doctor can make
sure Gramps stays on his meds.”
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BrainPort
Camera in glasses captures video.
Image recreated on grid of 400 electrodes.
User feels the shape on the tongue.
Brain learns to see through the tongue.
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Marathon
Triathlon
Cross-Channel
We must leave ourcomfort zones, cross-
train,and collaborate.
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Ubiquitous IA
http://iainstitute.org/
http://worldiaday.org/ February 11, 2012 in 14 citieshttp://iasummit.org/March 21-25, 2012 in New Orleans, USA
euroia.org/ September 27-29, 2012 in Rome, Italy
http://semanticstudios.com/publications/semantics/
http://rosenfeldmedia.com/uxzeitgeist/topics/information-architecture/
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reFraming
1. Classic Information Architecture (Polar Bear).
2. Web Strategy (Web, Mobile, Social).
3. Cross-Channel Strategy (Physical, Digital).
4. Intertwingularity (Ubiquitous, Ambient).
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IA Therefore I AmPeter [email protected]
Search Patternshttp://searchpatterns.org/
Semantic Studioshttp://semanticstudios.com/
Bloghttp://findability.org/
