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This is a synopsis of a presentation by Helen Hughes, Sustainability Strategist at Design Bridge, at the Annual Design Day on 17 March for the Norwegian Design Council.
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Helen Hughes, Sustainability StrategistDesign Day 2010, Norwegian Design Council , 17th March 2010
Towards sustainabilityDesigning brands for a better tommorrow
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Creative entrepreneurs
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With an eye on the issues
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Towards sustainability
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Designing brands for a better tommorrow
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Environmental (planet) Economic (profit)Social (people)
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The key impactsIt’s not about one thing or the other
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Our approach: a strategic decisionIt should be at the core
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New, complex challenges in the marketing brief
Increasing costs Market forces Growing consumer concern
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Our approachStrategic A roadmap encompassing short, medium and long-term goals
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Taking consumers on a journey:
“The important thing here is being ahead of them.”
Brand green:10 features for success’ Forum for the Future
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Our philosophy: pull not pushIdentifying tangible benefits
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A catalyst for
breakthrough innovation rather than a barrier.
Brand green:10 features for success’ Forum for the Future
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No-one said it was going to be easyNot about one-off activity
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But it can be rewarding Leadership opportunities
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Our approach: a strategic decisionEvident throughout the brand
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No-one said it was going to be easyWe’ve got to be in it for the long haul
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But it can be rewarding Consumer trust and new marketsNGO and local community endorsementEarlier involvement in supply chain innovation programmesRecognition via trade awards
Thank you
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