RESEARCHCameron Duncan

TERMINOLOGY• Circulation

• How many copies of print product that have been distributed

• Hits• How many times a certain webpage had been viewed

• Box Office Figures• How much money a film had made at the cinema

• Ratings • How something had been rated (4/5, 5 stars, 95% etc)

• Sales• How many products have been sold

PRIMARY RESEARCH• Definition

• Research you do yourself• Where the audience and the researcher are in direct contact

• Advantages• You can create your own research to get the information you

need for your work• Disadvantages

• It can take a long time to set-up your research. You then have to gather your results the present them.

• Example• Questionnaires/Surveys• Interviews• Focus Groups• Vox Pops• Product Analysis

SECONDARY RESEARCH• Definition

• Studying previously undertaken research.• Using existing research in your own work

• Advantages• The research has already been done for you. You just need

to look at it and then use it in your project• Disadvantages

• The research may not be quite what you were looking for.• Example

• Internet research • Library research• Archive research

QUANTITATIVE RESEARCH

• Definition• Expressed or expressible as a quantity• Research that you can quantify/measure and put into

percentages, factions and numbers• Advantages

• Disadvantages

• Example• Sales• Box Office figures• Website hits• TV ratings

QUALITATIVE RESEARCH• Definition• Research that goes more in depth- finding out

opinions/beliefs/reasoning• Presented as full text or discussions• Makes the person have to reflect and expand on their

answer• Advantages• Issues and subjects covered can be evaluated.• Disadvantages• The quality of research is heavily dependent on the skills

of the researcher and can be easily influenced by personal idiosyncrasies and biases of researchers.

• Example• Why do you like/not like the colour blue.

AUDIENCE RESEARCH• Definition• Audience research is defined as any communication research that is conducted on

specific audience segments to gather information about their attitudes, knowledge, interests, preferences, or behaviours with respect to prevention issues.

• Advantages• You can get more than one persons point of view on that subject, and you could have more that

one graphs if there is too many answers.

• Disadvantages• If you have anxiety you won’t be able talk to many people so you will have to get some else to do

it for you and then again you will be scared to do that.

• Example• If you have a survey dew in and you need people’s opinion on it and you need more than one

persons opinion.

MARKET RESEARCH• Definition• The action or activity of gathering information about consumers' needs and preferences.

• Advantages• Guides your communication with current potential costumers.

• Disadvantages• Research costs, Time, Needs of the market, limited volunteers.

• Example • Sales, Market size, demand of product, customer characteristics, purchase, behaviour.

PRODUCTION RESEARCH

• Definition• It is research to help give information on the characteristics of the product.

• Advantages• Goods are produced in bulk, Goods are produced cheaply and Time saved

• Disadvantages• High set up costs, Workers do not feel motivated.

• Example• Finding out whether the productions future income is going to be greater than its creations

outcome and if it is viable.

TERMINOLOGY• Objective

• Identify and define common prefixes, stems and suffixes of medical terms in order to utilize them in word definition

• Subjective• Existing in the mind; belonging to the thinking subject rather than the object of thought.

• Valid• In its purest sense, this refers to how well a scientific test or piece of research actually

measures what it sets out to, or how well it reflects the reality it claims to represent.

• Reliable• The ability of an apparatus, machine, or system to consistently perform its intended or

required function or mission, on demand and without degradation or failure.

HARVARD REFERENCING

Name of the film being researched; Man of Steel1. Man of Steel2. 1992, Man of steel: Superman’s Superpowers3. Warner Bros. http://www.warnerbros.com/man-steel 4. Zack Snyder, The Man of Steel, Total Film5. .