The War Between Theory and Practice

The War Between Theory and Practice

Fallacies

Text =Images

1

Content =Design

1

Design =Technology

1

= Visual rhetoricGraphic design

+Interface design

(dead-end strategy)

= Visual rhetoricGraphic design

+Interface design

=New

ScholarlyVernaculars

Research +

Technology+

Design

Media Arts & Practice (iMAP) PhD program

http://cinema.usc.edu/imap

Vectors: Journal of Culture and Technology in a Dynamic Vernacular

http://vectorsjournal.net

Paradigm shift

+ =

Technology transforms research

Paradigm shifts


Design informs technology

Paradigm shifts



Research design

Paradigm shifts



Research design

(multi-modal scholarship)

Paradigm shifts

Dissolution of binaries:

Front-end /

Back-end

Paradigm shifts

Dissolution of binaries:

Front-end /

Back-end

(Design)\

(Technology)

Paradigm shifts

Informationpresentation

Informationarchitecture

Paradigm shifts

Paradigm shifts



Objects of communication

Tools to think with

Paradigm shifts



Objects of communication

Evocativeknowledge

objects

Paradigm shifts

Spatialization of Information

Paradigm shifts

Spatialization of Information

Scholarship as a dynamic sub-system within a larger media and information ecology

Paradigm shifts

IML Island: Second Life

IML Island: Second Life

Peggy Weil and Nonny de la Pena: Gone Gitmo

Gone Gitmo: Constitution Day 2007

= RepresentationImages

Paradigm shifts

= RepresentationImages

=Images Interface / Index

Paradigm shifts

Ridley Scott | Blade Runner | 1982

Microsoft vs. Google

Microsoft | Photosynth: Notre Dame Cathedral | 2007

“…collective memory”

Microsoft | Virtual Earth | 2007

“…capturing history”

Microsoft | Virtual Earth | 2007

Microsoft | Virtual Earth: Bird’s Eye View | 2007




= Total archive

History+

Digital

=Total archiveHistory

+Digital Recombinant

chaos

or

University of Virginia | Rome Reborn | 2007

IBM | Second Life: Forbidden City recreation | 2006

Vassar College | Second Life: Sistine Chapel recreation | 2007

U.S. Secret Service | The Assassination of John F. Kennedy | 1965

Ant Farm | The Eternal Frame | 1975

Oliver Stone | JFK | 1991 Quantum Leap | “Lee Harvey Oswald” | 1992

The X-Files | “Musings of a Cigarette Smoking Man” | 1996

Traffic | JFK Reloaded | 2004




Avatar Promotions | Second Life: Dealey Plaza recreation | 2007



Google | Google Maps | 2007

Google | Street View | 2007

Google | Google Earth | 2007




Veronica Paredes, Kristy Kang, Diana Hughes | Spatial Palimpsest | 2007

Masaki Fujihata | Field-Work@Alsace | 2002

Masaki Fujihata | Field-Work@Hayama | 2005

Michael Naimark: Viewfinder

Second Life map

Dubai | 2007