The Value of building up a Coworking social capital

Positioning and Marketing: the workplace as a hospitality service and a business enabler.

Positioning and Marketing: the workplace as a hospitality service and a business enabler.(or how to make money with your community)By Eduardo ForteBetahaus - CoFounder

@edu_forte - @betahausbcnHi,Im Edu ForteLawyerMaster in Management for SMEs

Co-Founder&CMO at betahaus|BCN.Co-Founder at ForteCros&PartnersCo-Founder at Spacebee.com

New Business Development Expert. Communication Strategy Ninja.PhotographerProfessional Vouyeur

@edu_forte - @betahausbcn

Website: www.fortecros.comInstagram: eduforteTwitter: @edu_forteLinkedin: Eduardo ForteEvery day at betahaus | BCN


A social workplace for the new coworking class

@edu_forte - @betahausbcnWere a Swiss Knifefor any project.



Berlin (2009)+500 members


Hamburg (2011)+350 members


Sofia (2012)+150 members


Barcelona (2013)+200 members











We're motivated to be different in part because we're different

@edu_forte - @betahausbcnHOW WE TURN TO BE AN UNKOWN SPACE IN BCN TO GET 200 MEMBERS IN LESS THAN 2 YEARSBACKGROUND

@edu_forte - @betahausbcnFIRST 100 MEMBERSARE THE MOST IMPORTANT(they shape your community)STARTING POINT

@edu_forte - @betahausbcnSHAPING YOUR SPACE IS SHAPING YOUR COMMUNITYSTARTING POINT

@edu_forte - @betahausbcnOPEN MINDEDINTERNATIONALPASSIONATE PROSCommunityWHAT WE WANTED?

@edu_forte - @betahausbcnTHE BETA FAMILYWHAT WE CREATED


daughterMUM


SISTERSISTERMUM



SPACEProspectSHAPING SPACES & COMMUNITIES

COMMUNITY

@edu_forte - @betahausbcnDont focus on the Tables & ChairsFOCUS ON THE EXPERIENCESHAPING YOUR SPACE

@edu_forte - @betahausbcnDont focus on the Tables & ChairsFOCUS ON THE EXPERIENCE1

1 FLOORBorrowed(stolen)Desks&Chairs


Members Summit


GF - CAFTesting Sizesand Shapes


3 FLOORImproved BestCafes Table


2 FLOORMember Needs+Trying new things


4 FLOORLooking for aDesign Partner

@edu_forte - @betahausbcnAllow (almost) everythingandSHUT UP & LISTENSHAPING YOUR COMMUNITY

@edu_forte - @betahausbcnTHE BETA CHALLENGE EXPERIENCESHAPPING YOUR COMMUNITY

@edu_forte - @betahausbcnWhat could happen if we lock indoors 50 creative freelancers from Barcelona for a weekend?THE BETA CHALLENGE




iOS AppDesigned & Builtin just 2 Days


@edu_forte - @betahausbcnFromto is a new, unique Barcelona city guide - from the members of the "Betahaus" co-working space, to anybody who finds themselves in Barcelona.THE BETA CHALLENGE

@edu_forte - @betahausbcnWe need coders, designers, marketing geniuses, musicians, illustrators, animators, entertainers, etc. WHATEVER you can do, we definitely need you on the team.THE BETA CHALLENGE


BRAINSTORMING

@edu_forte - @betahausbcnTHE BETA CHALLENGE


SATURDAY10:30am

@edu_forte - @betahausbcnOBJECTIVESKeep it simpleLearn something newBe Creative


DESIGNCONTENTTHE BETA CHALLENGE


CODEMKTTHE BETA CHALLENGE


DIARY ROOM


GUITAR HERO


PROMO VIDEO


@edu_forte - @betahausbcn4:29amOnline App!

THE BETA CHALLENGE

@edu_forte - @betahausbcn50 Passionate People + Free + 2 daysVS6 People Team + 150K + 4 monthsTHE BETA CHALLENGE

@edu_forte - @betahausbcnWeve been featured 2 majornewspapersTHE BETA CHALLENGE

@edu_forte - @betahausbcnSo, Whats Next?Mixing yourMKT with yourCommunity

@edu_forte - @betahausbcnOUR COMMUNITY ITS 100% INVOLVED IN OUR MKT ACTIONSASK WHAT THEYWILL LIKE TO SEEMIXING MKT WITH COMMUNITY

@edu_forte - @betahausbcnDONT SPEAK ABOUT YOU.SPEAK ABOUT THEMTAKE IT SERIOUSLYMIXING MKT WITH COMMUNITY

@edu_forte - @betahausbcnWE ASKED OUR MEMBERS:How does Betahaus Feels?MIXING MKT WITH COMMUNITY


@edu_forte - @betahausbcnThank you!+QA.Linkedin: Eduardo ForteInstagram: eduforteTwitter: edu_forteWebsite: www.fortecros.com
