THE UX OF DOING UX WORKLiang Hiah

JOURNEY

TAKE-AWAYS

“I just want to design.”

“Why won’t they just let me do my work?”

“They hired me to do UX, but they prefer me not to contact our customers”

FIVE STAGESof loss and grief

DENIAL

ANGER

“The intense emotion is deflected from our vulnerable core, redirected and expressed as anger.”

BARGAINING

DEPRESSION

ACCEPTANCE

LET’S STOP WHINING NOW

#1 rule: sell your work

“Work you didn’t sell, is no better than work you didn’t do” - Mike Monteiro

WHAT IS UX?

“If I’d asked customers what they wanted, they would have said ‘a faster horse’.” - Henry Ford

YOUR GOAL IS NOT FRIENDSHIP

BUT UNDERSTAND WHEN YOU NEED FRIENDS

THE UX SALES PERSON

FEEDBACK

CREDITS

DON’T DEMOTIVATE OTHERS

SOFT SKILLS IN UX

@Geth