User Experience

The UX of Consistency

No Bullet Points

CONSISTENCY

User Experience

Pleasedon’t movemy cheese!

Dopamine Loves Patterns

BEING DIFFERENT

User Experience

Think Different

FRAMEWORKS

User Experience

<a href=“#”

onclick=“alert('Hello World!');

return false“

style=“color:red”>

Click me

<a/>

This used to be standard practice

Jenga Code

Features flow from clean code

Summary

• Consistency within the app is good

• Different from competition is good

• Maintainable clean code is good

• Bullet Points are bad

Glen Lipka

• @glenlipka

• http://commadot.com

• Marketo (We’re hiring in SF Bay Area)