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@aweyenberg
Aaron Weyenberg · UX / Product developer
What is ?
I’m a 19 year old student from Poland. I want to help you spread ideas. If you want me to, I can translate videos into Polish.
From: Jan Pomianowski To: TED Subject: Translation
I want to translate your videos into Korean.
From: Stacy Hong To: TED Subject: Translation
If I could provide you with Hebrew subtitles, would you host subtitled versions of the TED talks?
From: Neil Jordan To: TED Subject: Translation
Open Translation Project
15kvolunteers
52ktranslations
104languages
We’d like to host an event with you in Amsterdam.
Dear TED,
We’d like to host an event with you in Brazil.
Dear TED,
We’d like to host an event with you in China.
Dear TED,
We’d like to host an event with you in Dubai.
Dear TED,
Photo: Jean-Jacques Halans
Photo: Bartosz Pawlik
Photo: Aaron Tang
Photo: Will Mworia
events around the world
9.6kevents
2.3kcities
159countries
It’s time to evolve.
Accommodate growing ecosystem
Redesign goals
Accommodate growing ecosystem
Reflect evolving mission
Redesign goals
Accommodate growing ecosystem
Reflect evolving mission
Modernize
Redesign goals
If you want to to fast, go alone. If you want to go far, go together.
– African proverb
Good designers are good listeners.
Who are we designing for?
Archetypes
Newbie
Link follower
Researcher
Routiner
Commuter
Multitasker
Remoter
Gorger
Conversationalist
Language learner
Inspiration seeker
Completist
Archetypes
Portion of audienceHigh Low
Link follo
wer
Newbie
Inspir
ation
seek
er
Routin
er
Comm
uter
Mult
itask
er
Resea
rche
r
Conve
rsation
alist
Gor
ger
Remot
er
Lang
uage
lear
ner
Comple
tist
Archetypes
Portion of audienceHigh Low
Browse mode
Rare Often
Frequency
Serendipitous
Specific
Browse mode
Rare Often
Remoter
Newbie, Link follower
Inspiration seeker
Non-English
Commuter, Multitasker,
Routiner
Completist
Conversationalist
Researcher
Frequency
Serendipitous
Specific
Gorger
Understanding our audience helps us identify the most valuable features
Understanding our audience helps us say “no”
Understanding our audience helps us make design decisions
Understanding our audience helps us prioritize
Photo: Mike Femia
Listening by testing
AND vs. OR
Interviews
Loosely guided, filmed, blend of qualitative and quantitative data.
Guerilla
Done in the wild, close ended tasks, great for mobile & tablets.
Rapid course correction
Iterative, small sample sizes, designed to let us fail fast and cheap.
0%
100%
75%
50%
25%
0 3 6 9 12 15
Number of test users
Usa
bilit
y pro
ble
ms
dis
cove
red
How many users do I need?(Usability problem frequency: 30%)
0%
100%
75%
50%
25%
0 3 6 9 12 15
Usa
bilit
y pro
ble
ms
dis
cove
red
Number of test users
5 users gives us an 85% chance of catching usability issues
How many users do I need?(Usability problem frequency: 30%)
Listening to feedback
Opt-in Beta
0
5k
0 4 8 12 16
Beta period (weeks)
1k
2k
3k
4k
Num
ber
of u
sers
Beta population
0
5k
0 4 8 12 16
Beta period (weeks)
1k
2k
3k
4k
Num
ber
of u
sers
Beta population
agile vs Agile
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
Listen & learn Fix & iterate Increase loadRelease
agile vs Agile
Fix & iterate Increase loadRelease Listen & learn
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
0
5k
0 4 8 12 16
Num
ber
of u
sers
Beta period (weeks)
1k
2k
3k
4k
Beta population
0
5k
0 4 8 12 16
Num
ber
of u
sers
Beta period (weeks)
1k
2k
3k
4k
Beta 1
Beta 2
Beta 3
Beta 4
Beta population
Suggestions
Nostalgia
General feedback
Bugs
The new.ted.com is great, just the thumbnail mouse over on the main page is crazy, your goal is nothing else but to avoid them.”
@schneidertobias
“
New TED redesign – mouseover animations are overdone and I wish they'd kill those multi-sized thumbnail boxes already”
@jordansthings
“
You can definitely visit new.ted.com - just make sure not to hover over any of the talk modules”
@twahlin
“
Listening from the war room
Full site switchover
March 3 March 4
Traffic to new site
1.7MM PV
200k PV
“1,700 talks and none of them are of soccer.”
Marcos
“Does an app exist that donates body to science in case of death?”
Ernesto
“Is this possible, asteroids which come to earth have big impact on earth, but if a system
which opens up in space and becomes big air bag, can bounce them in different direction.”
Name not given
It’s just the beginning
I just wanted to thank everybody that's contributing to TED by sharing all those wonderful videos online. They inspire me a lot, and in return I try to inspire others. You are like a catalyst for making positive changes. I thank you again for uploading truly life-changing information to the Internet. Have a very nice day!”
Alice
“