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As presented at An Afternoon with Startups at DIBI, June 7th 2011.
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O N E Q U E S T I O N
+ Actually Useful
+ Actually Useful = PROFIT!!
Aren’t you done yet?
CharlesDarwin
1859
"It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
- The Red Queen, Through the Looking-Glass
The
Red QueenTheory
O N E Q U E S T I O N
Aren’t you done yet?
N O
N E V E R
The
Red QueenRace
Roan LaveryProduct Director, FreeAgentroanlavery@
G E N E S I S
Scratch that itch
caseywilliamson
The big picture
Stock
File Accounts
Payroll
Receipts
Estimates
InvoicingTime Tracking
ExpensesBudgeting
Pay Taxes
Cashflow
Bills
Banking
Ecosystemvisualisation
Stock
File Accounts
Payroll
Receipts
Estimates
InvoicingTime Tracking
ExpensesBudgeting
Pay Taxes
Cashflow
Bills
Banking
Ecosystemvisualisation
Stock
File Accounts
Payroll
Receipts
Estimates
InvoicingTime Tracking
ExpensesBudgeting
Pay Taxes
Cashflow
Bills
Banking
Ecosystemvisualisation
Stock
File Accounts
Payroll
Receipts
Estimates
InvoicingTime Tracking
ExpensesBudgeting
Pay Taxes
Cashflow
Bills
Banking
Ecosystemvisualisation
TheParadox
It has to be simple.
Yes! But it has to do loads.
Laffercurve
Tax rate %0 100
Revenue
Laffercurve
Functionality
CustomerSatisfaction
"The world is complex; our tools need to match that complexity."
- Don Norman
- Don Norman
"It’s not complexity that’s the problem, it’s bad design"
Run upstairsthomas_hawk
E V O L U T I O N
FUNCTIONALITY
RELIABILITY
USABILITY
PROFICIENCY
CREATIVITY
Hierarchy of Needs
nora kann fliegen
Where next?
API
User permissions
SearchUsage metrics
Photo gallery
User commentsRatings
Upload UI
Categories
Back ups
API
User permissions
Search
Usage metrics
Photo gallery
User comments
Ratings
Upload UI
Categories
Back ups
API
User permissions
Search
Usage metrics
Photo gallery
User comments
Ratings
Upload UI
Categories
Back ups
Strategy
Who benefits?
Profit!
Niche audiences, New territory, Join the dots
Users, Sales, Marketing, Engineering
New market, Upsell, Reduce overheads
Your users are your Product Development
Your users are your Product Developmentand Marketing
Stéfan
Stand out
Give them something remarkable and make it easy to tell their friends”
“
Give them something remarkable and make it easy to tell their friends”
“
Result
Over 50% of new signups come via referral
Standard conversion rate ~ 20-30%
Referred conversion rate ~ 50%
