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The Making of a Big Idea

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Page 1: The Making of a Big Idea

the making of a

BIG IDEA

Page 2: The Making of a Big Idea

... it all starts with a

NEED

Page 3: The Making of a Big Idea

we love Twitter & iPhone, so we really love

TWEETIE 2

Page 4: The Making of a Big Idea

where’s the Flickr?

WTF

Page 5: The Making of a Big Idea

if you like it, then it’s important just

BECAUSE

Page 6: The Making of a Big Idea

remember ... it’s important to be

PASSIONATE

Page 7: The Making of a Big Idea

( + ) =

Page 8: The Making of a Big Idea

when you’re excited, it’s ...

EXCITING

Page 9: The Making of a Big Idea

the next step is to identify an

OPPORTUNITY

Page 10: The Making of a Big Idea

there was an opportunity to go

CUSTOM

Page 11: The Making of a Big Idea

but ...

HOW?

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it’s all about a little something they call an

EXECUTION STRATEGY

Page 13: The Making of a Big Idea

it’s important to remember to never

RE-INVENT THE WHEEL

Page 14: The Making of a Big Idea

but always remember and ask, is there

A BETTER WHEEL?

Page 15: The Making of a Big Idea

start with a little bit of

RESEARCH

Page 16: The Making of a Big Idea

next step ... make a

PLAN

Page 17: The Making of a Big Idea

ask yourself

WHAT DO YOU NEED?

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Our To-Do List:

BRANDING & CREATIVE STRATEGY

INFORMATION ARCHITECTURE

VISUAL UI DESIGN

FRONT-END DEVELOPMENT

TECHNICAL RESEARCH & EXPLORATION

BACK-END DEVEBACK-END DEVELOPMENT

INTEGRATION & DEPLOYMENT

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and then, think about

WHO DO YOU NEED?

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we can’t always do it

ALONE

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Our Team:

Alex

DESIGN GUYDan

CLOSET DEVELOPERMartin

SCOPE CREEPERSCOPE CREEPERDave

MONSTER MAKERLauren

MARKUP’ER

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now ... it’s time to figure out

HOW LONG?

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ONE WEEK

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the most important words ever will be ...

OPPORTUNITY COST

Page 25: The Making of a Big Idea

simply ask yourself ...

IS IT WORTH IT?

Page 26: The Making of a Big Idea

the second most important words ever are ...

FOLLOW THROUGH

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ideas are worthless, unless you

JUST DO IT.

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EVOLUTION

Page 33: The Making of a Big Idea

think about, how you will

DEFINE SUCCESS

Page 34: The Making of a Big Idea

we just wanted it to ...

WORK

Page 35: The Making of a Big Idea

it started for just us and then spread to

THOUSANDS

Page 36: The Making of a Big Idea
Page 37: The Making of a Big Idea

ideas are relatively worthless without

A NEEDPASSIONOPPORTUNITYEXECUTIONTEAM WORKFOLFOLLOW-THROUGH

Page 38: The Making of a Big Idea

THANK YOU!