The Languageof animation
WHY?
HOW
compositionguides the eye
Peter Paul Rubens, The Elevation of the Crossdynamic diagonal
creates tension because it is inherently unstable
SPEEDvs beauty
What i NEED to talk about is in the middle. Its functional. But
the elements on the side are charming.
This is obviously not a user interface.
TEXTkill all
Onze ogen springen naar mensen n tekst.
Tekst kan meestal vervangen worden door iconen (als ere
voice-over is)
Als er tekst staat, wil ik dat je die leest.
CONVENTIONSmax out the
colorguides the eye
joy, happiness, intellect, energy, comfort, ...
energy, war, danger, strength, power,...
Contrast
icons& metaphors
Some icons are obvious, others can be contextual through
repetition.
This is a simple icon.
the visual metaphor combines multiple simple icons.
This image gains iconic value through repetition.Content can
tell a story.
graphtrim the
But where does ammonia come from? In Flanders, agriculture is
largely responsible for ammonia in the environment.
Story
Wiki: Oxytocin is a hormone that plays a role in social bonding,
sexual reproduction in both sexesoxytocin is a key its safe to
approach others signal in the braincharacter-driven stories do
consistently cause oxytocin
synthesishttps://hbr.org/2014/10/why-your-brain-loves-good-storytelling
