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Peter Morville's talk about the future(s) of information architecture at the first-ever World IA Day in Ann Arbor.
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in•for•ma•tion ar•chi•tec•ture nThe structural design of shared information environments.The combination of organization, labeling, search, and navigation systems in web sites and intranets.An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
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Framing the Future(s)1. Classic Information Architecture (Polar
Bear).
2. Web Strategy (Web, Mobile, Social).
3. Cross-Channel Strategy (Physical, Digital).
4. Intertwingularity (Ubiquitous, Ambient).
[email protected] into multiple sites, domains, and identities is clearly a major problem. Users don’t know which site to visit for which purpose.
Findability Users can’t find what they need from the home page, but most users don’t come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources aren’t easily findable.
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Interfaces• Portal• Search• Object• Set• Page
Caveats• Visual Design• Starting Point
Wireframes
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Where architects use forms and spaces to design environments for inhabitation, information architects use nodes and links to create environments for understanding.Jorge Arango, Architectures
Location Aware
The Future of Mobile Search
Multisensory
The Future of Mobile Search
Query by Wandering
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“People keep pretending they can make things deeply hierarchical, categorizable, and sequential when they can’t.
Everything is deeply intertwingled.” Ted Nelson
“Information is blurring the lines between products and services to create multi-channel, cross-platform, trans-media, physico-digital user experiences.” Peter Morville
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• Location (GPS)• Orientation (Compass)• Motion (Accelerometer)• Orientation/Motion (Gyroscope)• Touch (Multi-Touch, Gestural)• Light (Ambient)• Proximity• Device (Bluetooth)• Audio (Microphone)• Image/Video (Camera)• RFID (Soon)
Sensors
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“After a half-hour, a three-tone alert sounds…If the bottle still has not been opened, the system makes an automated reminder phone call to the patient or a caregiver. The GlowCap system compiles adherence data which anyone can be authorized to track. That way the doctor can make sure Gramps stays on his meds.”
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ProductPackagingPrint CatalogCall CenterWebsiteBlogFacebookTwitterYouTubeEmailDirect MailRadioTelevision
ChannelWebSocial MediaEmailMessagingTelephonePrint
PlatformWebiOSAndroidMac OS XMS Windows
DeviceDesktopLaptopMobileTabletTelevisionKiosk
ScaleCovertMobilePersonalEnvironmentalArchitecturalUrban
MediaBookNewspaperMagazineVideoAudioPosterBillboard
ContextHomeWorkWalkingDrivingShoppingPlanePartyPersonalSocialLocationTimeTask
Touchpoint Taxonomy
30http://findability.org/archives/000652.php
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Marathon
Triathlon
Cross-Channel
We must leave ourcomfort zones, cross-
train,and collaborate.
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Framing our Future(s)1. Classic Information Architecture (Polar
Bear).
2. Web Strategy (Web, Mobile, Social).
3. Cross-Channel Strategy (Physical, Digital).
4. Intertwingularity (Ubiquitous, Ambient).
“There is a problem in discussing systems only with words. Words and sentences must, by necessity, come only one a time in linear, logical order. Systems happen all at once. They are connected not just in one direction, but in many directions simultaneously. To discuss them properly, it is necessary to use a language that shares some of the same properties as the phenomena under discussion.”
"In an era of cross-channel experiences and product-service systems, it makes less and less sense to design sitemaps and wireframes without also..."
“…mapping the customer journey, modeling the system dynamics, and analyzing impacts upon business processes, incentives, and the
org chart."
The fast parts learn, propose, and absorb shocks; the slow parts remember, integrate, and constrain.
The fast parts get all the attention. The slow parts have all the power.
Steward Brand on “Pace Layering”
Richard Saul Wurman’s Sandcastles (1971). Stolen from The Nature of IA by Dan Klyn (2010).
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BrainPort
Camera in glasses captures video.
Image recreated on grid of 400 electrodes.
User feels the shape on the tongue.
Brain learns to see through the tongue.
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IA Therefore I AmPeter [email protected]
Search Patternshttp://searchpatterns.org/
Semantic Studioshttp://semanticstudios.com/
Bloghttp://findability.org/
