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The first 15 minutes
Designing great new user experiences
Daniel Burka @dburka
Rob Goodla!e ".me/g
#first15
Photo credit: Flickr user “Felix42 contra la censura”
1 hour 5 minute walk
Credit: Flickr user ‘Ian Hampton’
Credit:Flickr user‘Ninjam83’
My Mini Cooper
BART at SFO
Credit: Flickr user ‘FHKE’
Credit: Flickr user ‘Leo Reynolds’
... glass houses
Credit: Flickr user ‘x-ray delta one’
“We design forourselves first”
Jason Fried — 37signals
Design with
empathy
WTH??? We need the old FB back...this is ridiculous!!!
Why wont you just let me sign in?
I WANT THE OLD FAFEBOOK [sic] BACKTHIS SHIT IS WACK!!!!!
Date before demanding commitment
Get your users invested before you propose
Credit: Flickr user ‘Ben Haisch’
“Save your progress”
Help people make something they’d hate to lose.
Credit: Flickr user ‘karpov the wrecked train’
Or provide a treasure map
The thing over the wall is worth your investment
Credit: Flickr user ‘Fanboy 30’
The ‘Ah hah’ moment
Unsupported Email Domain
Incorrect Password
You Must Provide Your Full Name
But then...
5%
2004 20102005 2006 2007 2008 2009
200 MM
300 MM
400 MM
500 MM
5%
100 MM
Rob is new to Facebook.
Suggest friends for Rob
Suggest a profile picture
4,000,000 per day
50,000 per day
Feedback Cycles
Blake Ross likes this
Adam Mosseri Amazing Photo!10 minutes ago
Mark Bixby Cool story bro.8 minutes ago
Soleio This is awesome. 3 minutes ago
Make education an experience
Teach new people without relying on a textbook
Credit:Flickr user
‘kcolwell’
Teaching isn’t always rocket science
Try not to over-think it
Credit: Flickr user‘Velo Steve’
See your new user experience with fresh eyes
Get newcomers invested right away
Discover your ‘aha moment’ and get to it quickly
Set small goals that expand into larger ones
Teach by doing as well as by telling
Thanks! Questions?
Slides are on slideshare.net/dburka
Photo: Flickr user Peter Kurdulija