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UWDesign SchoolRMB VividIdeoIFTTTPinterest
UWDesign SchoolRMB VividIdeoIFTTTPinterestSmall agencyBig agencySmall startupBig startup
TYPE OF ORGANIZATIONGraphic designerPackage designerProduction artistBrand designerPublication designerConsultantDesign thinker Design researcherDesign strategistService designerInteraction designerStoryboarderInstructorProducerArt directorMentorUX designerContent leadProject leadDesign process expertWorkshop facilitatorCo-founderEntrepreneurInformation architectProduct managerProduct designerBusiness designerPeople managerPartner managerFinance managerData analystBrand designerDigital prototyperProduct designerDesign leadCreative leadDesign manager
TYPES OF ROLES
/brnstrming/Brainstorminga group problem-solving technique that involves the spontaneous contribution of ideas from all members of the groupSource: Merriam-Webster ideas
Why brainstorm?
The best way to have a good idea is to have a lot of ideas.
Linus Pauling
Image: Wikipedia
Pauling was one of the founders of the fields of quantum chemistry and molecular biology. Written over 1,200 papers and books New Scientist called him One of the 20 greatest scientists of all time Nobel Prize winner for Chemistry (1954) Nobel Peace prize (1962)
How to brainstorm(effectively)
PreparationChoreographyFollow up
RolesToolsRulesPromptsSynthesis
RolesToolsRulesPromptsSynthesis
1 facilitator : 8 participants
Choose your participants thoughtfully
RolesToolsRulesPromptsSynthesis
Post-itsSharpies
Bigger Post-itsFoam core
RolesRulesToolsPromptsSynthesis
7 rules of brainstorming
1. Defer judgementImage: Giphy
2. Encourage wild ideasImage: Giphy
3. Build on the ideas of othersVideo: Mike Randolph / YouTube
4. One conversation at a timeImage: Giphy
5. Stay focused on the topicVideo: Storyful / YouTube
6. Be visualVideo: Dennis Brown / Instagram
7. Go for quantityVideo: Rise Festival / YouTube
Defer judgement Encourage wild ideas Build on the ideas of others One conversation at a time Stay focused on the topic Be visual Go for quantity
Warm up
RolesToolsRulesPromptsSynthesis
Good questionsGood brainstorms=
How might we?
How might we?
too broadtoo specificthe sweet spot
How might we?
How might we improve professional conferences?How might we assign pairs of people to interact during professional conferences?How might we enable more one-on-one interactions during professional conferences?
too broadtoo specificthe sweet spot
1 hour
[image of a good brainstorm in action]
RolesToolsRulesPromptsSynthesis
easyhardhigh impactlow impact
RolesToolsRulesPromptsSynthesis1:8 ratioPost-its & Sharpies7 rules of brainstormingHow might we?Group, sort, prioritize
The real work starts now.
Prototype
Happy brainstorming!
Thank you#masterclass @ newco@scotttong
Questions?