Media Kit

Sunday Magazine is positioned as the weekly “must read” lifestyle magazine that keeps readers in the know, while delivering a refreshing and entertaining Sunday read.

Glossy, gorgeous and engaging Sunday Magazine is an integral part of the newspaper, essential to the Sunday reading experience for over 3.2 million readers weekly.

It is the pop culture, fashion, beauty and lifestyle specialist designed to entertain, inspire and inform.

Sunday Magazine

A Quality Environment

• Sunday has the immediacy and reach of a weekly title in an editorial environment equivalent to that of a glossy, monthly newsstand magazine ie; photography, design, reproduction.

• Uplifting, entertaining and informative reads provide a positive advertising environment.

• Exclusive celebrity one on one interviews, give readers an insiders view into the lives of world class celebrities without the gossip angle.

• High quality gloss stock provides advertisers with an environment to utilise advertising creative that will inspire and excite readers.

The Evolution of sunday magazine

Launched in 1997

Newsprint paper stock

Average book size 40 pages

Regular features

Fashion, Beauty, Body Report, Donna Hay, Eating out &

Stars

Relaunched March 2004

$6 million dollar investment

Larger glossy paper stock

Increased book sizes

Feature stories

celebrities, pop culture, human interest

Pop Tart, Sunday Roast, Sunday Best, Fashion, Beauty,

Donna Hay, Expats, Star & Can’t Live Without

Refreshed Feb 2007

New fonts, more food, more fashion, new columnist, more

flexibility, bigger stars, newsworthy stories, conversation

starters, more marketable content, themed issues, more

impact

The Value of Sunday

CirculationNational: 1,286,000NSW: 666,000VIC: 620,000Source: ABC, Jun 2007 (Host Data)

ReadershipNational: 3,270,000NSW: 1,756,000VIC: 1,515,000Source: Roy Morgan Sept 2007 (Host Data)

• Our readers love their Sunday read with an overwhelming 91% of readers reading both the host newspaper and the magazine every week*.

• Sunday is a day of relaxation when readers take time out for themselves, away from the hectic nature of their daily lives to catch up on what is important to them.

• Sunday Magazine is an integral part of this weekend escape and reaches people at a time when they’re relaxed and are more open to an advertising message – Sunday mindset. (62% of readers read the magazine for relaxation)*

• Reach a new and exclusive audience not previously reached via Good Weekend on a Saturday - 83% of Sunday Magazine readers don’t read Good Weekend.**

• Reader Survey June 06

• ** Roy Morgan Sept 07

Circulation: 1,286,000Readership: 3,271,000

It’s part of the Sunday Telegraph in NSW and the Sun Herald Sun in VIC. 54% NSW and 46% VIC split

Core reader is female and male 25-49 ABC Female skew on AB , white collar urban dwellers Readership is 52.4% female and 47.6% male split Average age 47 63% are married / de facto 64% live with partner or partner and children 75% (2,586,000) own or are paying off their home

(43% or 1,418,000 own their home outright) 37.4% (1,236,000 are professional / managers or

white collar workers 59.2% are upper to middle socios (ABCD) 1,972,000 sunday magazine readers are Grocery

Buyers Average household income is $72,380

sunday magazine Our Reader

Source: Roy Morgan Jun 2007ABC Audit Jun 2007

The Value of Sunday

• Sunday Magazine is “valued” by our loyal readers:

• 36% of sunday magazine readers are subscription based

• Average number of issues read in the last 4 weeks – 3.8 copies

• Average time spent reading SM 1 ½ -2 hours

• Average number of days the magazine is kept is 4

• 68% live in metro areas and 32% in regional areas compared to GW

• Source: Reader Survey June 2006

sunday magazine

Sunday Life

Good Weekend

TWAM

Lifestyle Entertaining

Serious

Competitive Set

Q Weekend

Secondary competitive set: AWW, WD, & NI

Sunday Magazine Exclusivity

80.5% (2,655,000) of SM readers DO NOT read Sunday Life

84% (2,762,000) of SM readers DO NOT read Good Weekend

97.5% (3,216,000) of SM readers DO NOT read The Weekend Australian Magazine

80% (2,630,000) of SM readers DO NOT read Australian Woman’s Weekly

79.5% (2,624,000) of SM readers DO NOT read Women’s Day

82.4% (2,720,000) of SM readers DO NOT read New Idea

95% (3,139,000) of SM readers DO NOT read NW

94% (3,096,000) of SM readers DO NOT read Who

Source: RMR Dec 06 (Host Data)

The Power of Sunday magazine

Big numbers & immediate reach

Best of both worlds Beautiful glossy quality

feature stories Weekly format

Branding Retail driven campaigns

Move product fast Grey market

Power of editorial Positive environment Testimonials

Eastern seaboard buy Cross selling opportunities Special themed issues