Successful Poster Design

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Successful Poster DesignPresented by

Hedren SUM

@ NTU Libraries

18th May 2009

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My Design Experience… School

– Temasek Polytechnic– Singapore Management University (SMU)

National Service– Army events

Nanyang Technological University (NTU)– Orientation 2007– eResource Fair 2007– etc.

Design Blueprints– MINDEF, Singapore Prisons Service, HPB, Harvey Norman,

SDU of Singapore, Down Syndrome Association of Singapore, Singapore International Foundation, etc.

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Poster, Notice and SignageWhat is the difference?

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PosterLarge printed picture or notice used for decoration or advertisement (By Oxford Dictionary)

NoticeDisplayed sheet or placard giving news or information(By Oxford Dictionary)

SignageGraphic design as symbols, emblems or words, used especially for identification or as means of giving direction or warning (By dictionary.com)

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Decoration

Advertisement

News or information

Identification

Direction

Warning

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What is a Poster?Succes

sful

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A successful poster is a printed medium

that is able to

communicate a message call attention and generate enough interest to

prompt closer investigation let viewers recall important details

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Step 1: Preparation (Information Gathering)

Step 2: Design (Conceptualization)

Step 3: Execution (Development)

Step 4: Assessment (Evaluation)

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Step 1: Preparation (Information Gathering) Identify the main message or focus Define and understand target audience Consider presentation and printing requirements

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Picture Source: Fedora Art Team

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What was theMain Focus?

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Getattention

3SECONDS

Secureattention

30SECONDS

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Define and understand your target audience

Picture Source: www.optimizedagent.com

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What is the target audience for the posters?(Kids, Teenagers and Adults)

For Kids For Teenagers For Adults

Picture Source: Design Blueprints

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Consider Presentation and Printing requirements

Picture Source: Epson

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Where are you going to place the poster?

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Paper SizesA4: 21 x 29.7 cm

A3: 29.7 x 420 cm

A2: 59.4 x 420 cm

A1: 59.4 x 840 cm

Picture Source: Wikipedia

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Printing Considerations

Paper Types Lamination Mounting Clipping

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Step 2: Design (Conceptualization) Gathering inspirations Choosing elements Organize your elements

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inspirationis found (or discovered)

Picture Source: Getty Images

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Think Out-of-the-box?

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inspiration can be gathered anywhere…

Books, designs and journals Internet Movies and televisions Colleagues, friends and family Music Everyday environment etc.

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The Story of Ants

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Choosing elements Fonts Colours Visuals

Picture Source: www.inmart.com.hk

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Choosing Fonts

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Readability

Emphasis

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Typeface

Size

Case

Style

Spacing

Choosing Fonts

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Choose Typeface carefully

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Types of Typefaces

Sans SerifSerifScript

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TypographyTypographyTypography

Which is more readable?

TypographySans Serif

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Avoid using complex fonts

TypographyTypographyTypographyTypography

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Type size can create hierarchy and

add contrast

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Title100 pt or larger

sub-titles36 pt

main text32 pt

references24 pt

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Use CASE to add emphasis

cautiously

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Which is more readable?

Typography is the grammar of design, its currency

TYPOGRAPHY IS THE GRAMMAR OF DESIGN, ITS CURRENCY

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Increase character spacing to improve readability



T Y P O G R A P H Y I S T H E G R A M M A R O F D E S I G N , I T S C U R R E N C Y

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Avoid using Styleto add emphasis

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Types of Font Styles

BoldItalic

UnderlineShadow

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Typography is the art and techniques of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point, size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).

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Title100 pt or larger, bold

sub-titles36 pt, bold

main text32 pt

references24 pt

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Use Spacing to increase readability

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Typography is the art and techniques of arranging

type, type design, and modifying type glyphs. Type glyphs

are created and modified using a variety of illustration

techniques. The arrangement of type involves the selection

of typefaces, point, size, line length, leading (line spacing),

adjusting the spaces between groups of letters (tracking)

and adjusting the space between pairs of letters (kerning).

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ChoosingColours

Picture Source: Pantone

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Colour WheelPicture Source: hidc.com.au

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Colours can be used to: convey meanings, moods and symbolisms emphasize something help readers recall information

Use colours wisely.

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Colours can convey meanings, moods and symbolisms

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Colour Wheel

(Exciting)

(Calming)

Picture Source: martyk72.wordpress.com

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Accent of BoldLove, Infatuation, Danger, Intensifier of Emotions, Strength, Aggression, Sexuality

Bite-Size HappinessJoy, Optimism, Happiness, Idealism, Anger

Life and RenewalLife, nature, growth, renewal, health, environment, jealousy, inexperience

Calm and CoolCalm, Peace, security, friendly

More at http://sparxoo.com/2009/02/09/colors-of-economy and http://desktoppub.about.com/cs/color/a/symbolism.htm

http://sparxoo.com/2009/02/09/colors-of-economy

http://desktoppub.about.com/cs/color/a/symbolism.htm

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Colours can emphasize something

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Colours can help readers

recall information

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Picture Source: NTU Libraries

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Understand relationship of colours: Analogous colours Complementary colours

Match colours with caution

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Analogous colorsColours appear next to each other

on the colour wheel

Picture Source: hidc.com.au

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abc

abc

abc

abc

abc

abcAdjacent or harmonizing colors

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Picture Source: COLOURlovers

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Complementary colorsColours appear across fromeach other on a color wheel

Picture Source: painting.about.com

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abc

abc

abc

abc

abc

abcAnalogous colors

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Colour perceptual property corresponding in humans to the categories

called red, yellow, blue and others. Colour derives from the spectrum of light

interacting in the eye with the spectral sensitivities of the light receptors.

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Choosing Visuals

Picture Source: sharris.wordpress.com

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Consider the following: Target audience Meaning Focus and intention of use Resolution and picture quality Intellectual Property (IP)

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Picture Source: What is Graphic Design? poster contest

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Organise your elements “Grid Anatomy” Exploring Space

Picture Source: www.unbsj.ca

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“Grid Anatomy”

Exploring Space

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Column intervals

Flowlines

Margins

Columns

Grid modules

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Single-column Grid


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Multiple-column Grid


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Modular Grid

Picture Source: psstpassiton.com

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Alternative Grid

Picture Source: www.toddroeth.com

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Is this design by grids?


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No Grids = No Rules

Experience, practise and experimentation

=

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Picture Source: Design Blueprints; What is Graphic Design? poster contest

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Be Back in 15 mins…

Picture Source: Kit Kat

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Step 3: Execution (Development) Getting Started with Microsoft PowerPoint Demonstration on Poster Design

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Developing withMicrosoft PowerPoint

Picture Source: Microsoft PowerPoint

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Setting Unit Measurement Setting the Stage Interface Text styles, spacing and character spacing Handling images Grouping and aligning

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Step 4: Assessment (Evaluation) Thinking back…

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Thinking Back… Attracting your target audience Delivering the message Creating visual impact

Picture Source: www.abelramirez.com

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Attracting your target audience If you encountered this poster, would you get attracted to it? Is the poster directed to the target audience? Does the poster stands out?

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Delivering the message If you stopped to look at the poster, would you read the

text on it? Is the subject matter presented clearly and concisely? Does the information presented flow logically? Is the text readable and legible? Can the text be read by more than one person at a time? Are there any mistakes such as grammar, spelling, etc.

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Creating visual impact Are the graphics large enough to be seen from a distance of 3

metres? Are the graphics attractive, relevant and meaningful? Does the poster have sufficient clear space? Are the elements properly aligned?

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What do you think about the following posters?

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Picture Source: SMUSA

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Picture Source: SMUSA

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Common Mistakes Too much text and information Missing crucial information Incorrect or misleading visuals Hard to read text Consistency with other peripherals

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ASuccessful Poster

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Design (Art) is not what you see,but what you make others see.“ ”Edgar Degas

(1834 – 1917)Painter, sculptor

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Questions and Answers

Successful Poster Design

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I can be contacted at:[email protected]

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