Grace AscuasiatiPsychology + Marketing research

Design research + Strategic design

Workshop facilitation

Strategic designIs the application of design process to increase an organization’s innovative and competitive qualities.

It focuses on the "big picture" systemic challenges.

To deliver more complete and resilient solutions.

WorkshopA meeting at which a group of people engage in intensive discussion and activity on a particular subject or project.

Foto frustrating meeting (comic)

FACILITATION FOR CHANGE

Strategic design workshops

Facilitating engagement through intensive discussion and activity

to

increase an organization’s innovative and competitive qualities.

Focus on "big picture" systemic challenges.

Deliver more complete and resilient solutions.

Why?Holistic understanding

To involve everyone in the design process

How?With a process, tools and rules

What How

The process

User research

1

23

Facts

ChallengesDefining & scoping

the problems

IdeasProposing solutions

The tools

Create choices

Make choices

Defer Judgement

Divergence Convergence

Divergence ConvergenceQuantity Freedom Instinctive Childish

Imaginative

Quality Disciplined Intelectual

Adult Criticism

The tools

Attra

ctiven

ess

Effort

home page

login

number

porting App

ecommerce

Attra

ctiven

ess

Effort

Do it right away

Delegate

Plan to do ASAP

Must have

Could have

Should have

Postpone

Won’t have

The process & The tools

< | >

< | >

1

23

Facts

Challenges< | >

Ideas

The tools

Boosting creativity

The tools

SubstituteCombineAdapt

Put to another useModify

EliminateReverse

The tools

Let’s rock!

People love bike sharing. Being able to jump on a working bike anytime, anywhere is ultimate freedom and peace of mind. No storage or repair needs, no hassle.

However, a lot of bikes don’t seem to work as they should. The more you use the system, the worse it gets.

Bike sharing services

FactsRelevant pieces of information

#not ideas #sometimes questions

The system is not an

option for regular

commuting during

peak hours because it

takes time to find a

bike that is not

broken.

ChallengesScoping the problem in a generative format

#not ideas #always questions

How might we

support commuters

in finding a good

bike when they need

one?

How might we

support commuters

in finding and a

good bike when

they need one?

How might we

increase usage

during

commuting hours?

How might we

differentiate good

bikes from broken

ones?

Why?

What is stopping

us?

IdeasA solution to a challenge

#all sorts of them

Commuting

reservation: Bikes

can be booked 30

min in advance at

an additional small

fee.

What next?Visualization and refinement

More tools

#closure is important #storytelling

Finally…How do I use all of this?

Some take aways

• Detailed design briefing

• List of clear constraints

• Stakeholder commitment

• Knowledge for future projects

Thank you!

talleres diferentes para objetivos diferentes repertorio de herramientas

tips de facilitación (eg cierre)