The Story of a WebsiteBuilding a successful web project

Clay Schossow, New Media Campaigns@newmediaclay

New Media Campaigns

• 12 Person Full-Service Agency in Carrboro

• Clients include universities, startups, local non-profits, and Fortune 500 companies.

• Worked on more than 500 projects

• Featured in BBC, BusinessWeek, Inc, N&O, and more

PRESTO!

Identifying Your Website’s Story

• What’s the mission of the organization and how can the online presence augment that?

• Is it sparking an interactive dialogue?

• Will it be drawing in new “customers” or helping current ones?

• Really easy to say Both to all of these, but choose

Your Story Is Your Rock

Important Questions for You

• Who do you admire online?

• Rank your stakeholders

• What are the key conversion points?

• What’s our online presence look like 6 months post-launch?

• What does success look like? (Traffic, sales, etc.)

Questions Your Vendor Will Ask

• Are there any required technologies? Why and what are they?

• Goals?

• Budget and timeline?

• Is this overall a good fit?

The NMC Checklist

Design?

Development?

Marketing?

Mobile?

Custom tools or database?

Helping ALCE Find Their Story

• Assisted Living Comparison Experts

• Came to NMC as a for-profit business with a specific business model and search algorithm

• Spent time understanding core story and offering

• Blew up the whole model and went to donations w/ a regional roll out

Takeaways

• Find your story upfront

• Spend time answering your questions to help guide vendor with theirs

• Embrace change and know that it’s coming

• Launch is not the end of the trip, but just a major bridge

Thanks!

Clay Schossowwww.newmediacampaigns.com

clay@newmediacampaigns.com@newmediaclay