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Perspective. Creativity. Impact.You and your business is unique – including your needs.Each project is given individual attention. Stevens Design, Inc.considers your company’s branding, vision and values, includesthe customer’s needs and frustrations along with the current marketenvironment and then determines the best solution to approach.
We bring our talent, experience and expertise to the table toprovide a complete solution to get the results you want. Combiningvisual elements with the written word,we deliver creative designsolutions that elevate your image and drive your message.
• Capability brochures• Identity/Brandmanagement• Product catalogs and packaging• Trade show and conference support• Resource books andmagazines• Consumer and trade advertising•Web design
www.LinkedIn.com/pub/5/579/846Members of Schaumburg Business Association/PowerNet, Streamwood Chamber,NWOU - Mac User Group,CBMC
©2009 All Rights Reserved Stevens Design, Inc.8 Augusta Drive 630.289.0560 [email protected]
LA Fireproof Door
ProductBrochuresWe designed a series ofproduct brochures thatutilized a strong contrastbetween color and blackon the covers to quicklyidentify product categories.
D&D Architectural
Brochure/FolderWe provided the copywriting, designand printing of this 6-page folder forD&D Architectural. The piece containsproduct information and features withrecent Dream/Design project photoand job specs.
Chicago Slitter
BrochuresWe designed more than a dozensingle- and 4-page productbrochures in the Slitter line ofparts and equipment. Designsincorporated a common font,type arrangements and colorcombinations of blue, orangeand gold.
Our name is on the line!
Scrap winders and ballers can manage your scrap efficiently and effectively, but can
they take you one step further by turning your scrap into a highly profitable business?
Chicago Slitter’s scrap slicer will revolutionize the way you manage and process your
scrap. For the first time coil processors can slice thick or thin material using the same
equipment, which means more money in your pocket!
Manage your scrap as a product ,not a by-product
An innovation in scrap sl ic ingAdjustable knife clearanceHigh return on investment
Chicago Slitter
Tech
nol
ogy
Scrap Slicing
Our name is on the line!
Introducing…
FLEXLINE™
A Revolutionary Idea
Chicago Slitter
Available Immediately
Configured to meet your needs
Our name is on the line!
Easy access to long lead-time itemsCompetitive pricing
Fast delivery
Commercialand
Manufactured
SparePartsChicago SlitterSame Day
Shipping on
Stock Parts
Precision made parts for Chicago Slitter
and other OEM slitting lines
Avatar
IdentityWe organized and established the elementsin this Graphics Manual setting the properstandards for marketing communicationmaterials.
Graphic StandardsAvatar Corporation Graphic Standards Version1.0Created September 2007
Introduction
This manual establishes a unique management tool that vi
sualizes our character and
spirit. Through the appearance of our logo (and its relations
hip to defined graphic
aspects of format, color and type), a consistent, familiar an
d professional impression
will be created on all communication levels. Each person w
ho has the occasion to
apply any aspect of the new image program must accurate
ly work within the quidelines
presented in this manual, assuring the creation and mainte
nance of a strategic look.
To ensure that our visual message is consistent, your supp
ort and enthusiasm is
needed to position the AvatarCorporation name in a positiv
e light.
For questions, contact GayleS. Lopez, Vice President, Sal
es and Marketing.
Contents
3 Logomark4 Reproduction options
5 Size requirements
6 Unacceptable usage
7 Positioning
8 Isolation9 Brand color palette
10 Secondary color palette
11 Typography
12 Type guidelines
13 Print material templates
14 Stationery set - letterhead and second sheet
15 Stationery set - business card
16 Stationery set - envelope
17 Stationery set - labels
18 Correspondence - fax and memo sheet
19 Correspondence - news release
20 Correspondence - note card
21 Correspondence - business form
22 Presentations - PowerPoint
Avatar Corporation Graphic Standards Version1.0
2
LogoReproduction options
The 2/color Signature (figure A) is the preferred form of identification for the Avatar
Corporation logo and should be displayed consistently whenever the two-color process
is available. A 4/color Signature is also available for multi-color printing. In order to
ensure the readability, the background should be white. Refer to page 9 for exact
color references and percentages.
There are three approved 1/color options: Solid Black (B), Black with sail Tint (C), and
reversed White out of a solid colored background (D).
Avatar Corporation Graphic Standards Version1.0
4
AC
DB
Typography -external and internal use
Typography is an important aspect of Avatar Corporation’s
brand management. The
consistent use of select fontswill create a welcome and fam
iliar visual tone that is meant
to enhance recognition. To achieve this, it is highly recomm
ended that the type fonts used
be limited to the selection displayed here. Doing so will dev
elop a distinctive “look,” while
focusing the creative decision-making process.
AVANT GARDE FAMILY (book, book italic, bold and bold italic)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklm
nopqrstuvwxyz
1234567890!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
ARIAL FAMILY (regular and black)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqr
stuvwxyz
1234567890!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcd
efghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Avatar Corporation Graphic Standards Version1.0
11
Stationery set
LETTERHEAD AND SECOND SHEET
The two-color Signature (PMSWarm Red and PMS 423 Gra
y) is the recommended
printed material for all letterhead use. Paper stock is Capito
l Bond 24# White, 25% cotton
or comparible stock. Correspondence longer than one page
should use the second sheet
format. Sheet size is the standard 8.5 x 11.
Avatar Corporation Graphic Standards Version1.0
14
AVATAR CORPORATION
500 Central Avenue
University Park IL 60466
Ph (708) 534-5511
Fx (708) 534-0123
www avatarcorp com
SECOND SHEET
COVER
Perfect Cast Realty
IdentityShown here are the threefinalists chosen by our client.The center graphic was the logoof choice applied to the basicstationery items and signage.
PerfectCastR E A L T Y
P e r f e c t C a s t R e a l t y
RDI Group
IdentityLogo design for IT divisionof company. Also createdmodifications to logo to assistin service distinctions.
Vendor Gateway
R
Customer Gateway Sales Analysis Gateway
RDI Gateway Solutions
Respa Pharmaceutical
PackagingWe designed a Series of 8 productpackages that contained samplesfor physicians offices. An identity wasestablished by using strong colors anda slightly-modified typeface in theproduct names.
Bella and Nino Brands
PackagingWe provided art and photodirection to the pre-made frozenentree packages. Art was mappedto the manufacturers templates.
2801 Grand Ave., Ames l www.northgrandmall.com l 515-233-3679
2500 South Center St., Marshalltown l www.marshalltowncenter.com l 641-752-6200
GK Development, Inc. Properties
need a style all your own?
From homecoming to graduation…make it fit.
When you want to taste, touch, hug and hold…
Experience real shopping at:
North Grand Mall
60 of your favorite stores, dining and service providers,
Younkers, JCPenney, Sears, and North Grand 5 Theatres.
Marshall Town Center
40 stores including: JCPenney, Bath & Body Works,
Maurices, and Plaza 9 Theatres.
headline
route 251 and 38th St Peru l www.perumall.com l 815-223-7600GK Development, Inc. Properties
GKDE V E L O P M E N T , I N C
When you want to taste, touch,hug and hold… experience
Mall gift cardsavailable!
When you want to taste, touch, hug and hold…experience
2801 Grand Avenue Ames l www.northgrandmall.com l 515/232-3679GK Development, Inc. Properties
GKDE V E L O P M E N T , I N C .
headline
GK Development
Ad supportWe used the extreme-anglephotos to support 5 theReal Shopping theme.Layout templates wereprovided for mailers,brochures and posters tobe updated by 9 malls.
GK Development
Ad supportDesign support for new orrecently-renovated mallannouncements.
303 East Main Street, Suite 201 • Barrington, IL 60010 • www.gkdevelopment.com
Everything is coming up Grand in Ames, Iowa
real potential.
e v e r y t h i n g
• The Streets of North Grand, a new 150,000 sf lifestyle expansion• Join American Eagle Outfitters, Aeropostale, Victoria’s Secret,Bath and Body Works, Gap, PacSun, The Buckle and many more• Full interior and exterior renovation of the already successfulNorth Grand Mall• Anchored by JC Penney and YounkersExcellent Trade Area• Already proven trade area• Ames, Iowa is ranked as the second most livable city in the nationaccording to The New Rating Guide to Life in America’s Small Cities• Ames, Iowa was cited as one of the 20 best places to live and workaccording to BestJobsUSA.com in 2002• Home to Iowa State University
Contact Jennifer Hopkins 847-277-9329
Calvary Community Church
PostersConcert promotion posters andtickets for Christian performers.
South Bend/Vonco
Consumer &Trade AdsCollaborated with clients onconcepts and image support,art directed illustrator andphotographer and provided admaterials per publisher specs.
Various
Web SitesFrom basic web pages tocomplex multi-page sites,coordinated the content,functionality and directedprogrammers to build theoriginal sites and updates.