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Steve Krug SxSW Interactive 2011 Last Session, Last Day Steve Krug explains it all for you

Steve Krug Explains It All for You - SxSW 2011

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My slides from my first SxSW. The audio (60 min.) is available at http://schedule.sxsw.com/events/event_IAP8293. Play both at the same time and create your own multimedia presentation! (Note: For some reason, the SxSW media player widget isn't visible in IE. Consider alternate routes.)

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Page 1: Steve Krug Explains It All for You - SxSW 2011

Steve KrugSxSW Interactive 2011Last Session, Last Day

Steve Krug explains it all for you

Page 2: Steve Krug Explains It All for You - SxSW 2011

© 2001 Steve Krug

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© 2001 Steve Krug

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© 2001 Steve Krug

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© 2001 Steve Krug

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© 2011 Steve Krug

Let’s get a few things out of the way

© 2001 Steve Krug

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Not present at time of photo

“Gameification” Social Networks You test them the same way you

test anything else

© 2001 Steve Krug

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You damned kids get out of my yard

I was sitting in a session… My theory: You’ll enjoy this more and get more

out of it if you’re not multitasking Notetaking is an exception, of course I know it feels like you can, but you

can't really listen and tweet My son would say… Feel free to do it, but…

© 2001 Steve Krug

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Lou’s brilliant idea

Talking to Lou Rosenfeld about it His idea: Pre-fab tweets

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Lou’s brilliant idea

We all know which quotes are tweetable

Sanitized for your protection Limited character count to leave

room for personalization “@skrug is doing pre-fab tweets

from his talk at #sxsw #skrugsxsw”

© 2001 Steve Krug

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Show of hands?

Read Don’t Make Me Think?

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Show of hands?

Read Rocket Surgery? Heard of Rocket Surgery before

today?

© 2001 Steve Krug

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Ten years ago

I was trying to figure out what advice to give

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“My ideal home page,” as told by…

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“My ideal home page,” as told by…

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I believe anyone can do it

...if they keep it simple enough

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All sites have usability problems

Correction: All sites have serious usability

problems We use sites all the time that don’t

work How can this be?

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Problems you can find with just a few test participants

Problemsyou have theresources to fix

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Most sites don’t get tested

$$$ Time Even if there was enough money,

there aren’t enough professionals

© 2001 Steve Krug

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My intent for today

Convince you that you should be testing, or testing more

Show you how easy it can/should be

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The plan

A live demo test So you can see how simple it should be

The whole book in 30 minutes Only a two-hour read

I’ll stick around for some questions

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Do-it-yourself usability testing

Three users per round Three should be plenty You’ll be doing it again next month You’ll find more problems than you can

fix No lab or mirrors

Set up a monitor in another room so the development team can watch

No elaborate recruiting “Recruit loosely and grade on a curve”

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Do-it-yourself usability testing

Record with Camtasia or Morae (Techsmith.com) or CamStudio

No stats, no exit questions, no faux validity

No big report Debrief over lunch

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First, a demo test

Technical term: Biting the hand that feeds you

Didn’t pick it because it had more problems that average

Picked it because many of you are familiar with it

Observers for your tests will know the site

© 2001 Steve Krug

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We need a volunteer

Qualifying criteria: Have used a Web browser English-speaking adult Doesn’t work for SxSW Wasn’t here on Saturday It’s painless!

You’ll get a big round of applause and a book when we’re done

© 2001 Steve Krug

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There’s a complete demo online

www.sensible.com Or Google “Steve Krug” on YouTube

© 2001 Steve Krug

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RSME: The thirty-minute version

Six maxims

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Show of hands?

Does your organization or department do usability testing?

How often and when? Never? Right before (or right after) product

ships? Routine (several times during

development)?

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A morning a month, that’s all we ask.

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Start earlier than you think makes sense.

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Incorrect thinking

© 2001 Steve Krug

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Correct thinking

© 2001 Steve Krug

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Recruit loosely and grade on a curve.

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Naturally, we need to test people who are just like our target

audience. … people who are a lot like

our users.

… people who actually use our

site.

Representative users!

Real users!

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Make it a spectator sport.

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Focus ruthlessly on a small number of the most important problems.

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When fixing problems, always do the least you can do™.

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Your motto should be…

What’s the smallest change we can make that we think might solve the observed problem?

Tweak, don’t redesign Often the best solution is removing

something, not adding something

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Blatant self promotion

Day-long workshops Lou Rosenfeld and Me and friends San Francisco – Indi Young, next week Atlanta – Whitney Quesenbery, April

27-29 Chicago – Ginny Redish, June 1-3 www.sensible.com/workshops

© 2001 Steve Krug

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Rate me?

In something called a “Go app”? (They told me to say it.)

© 2001 Steve Krug

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Thanks for all the fish

Send any questions, feedback, gripes to

[email protected]

And come visit

@skrug on the Twitterwww.sensible.comSomeSlightlyIrregular.com

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Questions, anyone?

© 2001 Steve Krug

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