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Starbucks Packaging Redesign
Ankan Pratik Roy
About
Starbucks, what it is and what this is about
Starbucks Corporation, generally known as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Seattle, Washington.
Famous for their coffee, the world renowned company is known for it’s sophistication and brand value.
Problem Areas
Why the need arose?
Cannot be handled properly.
No user space to carry other small items.
Chances of spillage
Other small ‘helpings’ such as sugar pouch cannot be taken with the cup.
For take-aways with other items, they usually give a proper ‘bag’, which is not ideal to take such items.
Design Concept
The base of the packaging
Brainstorming
Coffee
OverPriced
Dignity CommunityContacts
Fad
FriendsLogo
Status
Quality
Trend
Name-Tag
Mermaid
Sophistication
Sophistication
Style Statement
Crowd
Over crowded
Over crowded
Bling
America
HangoutPeople
Hipster
Hyped
Stars
Starbucks
Sketches
Design Concept
The base of the packaging
Initial Idea and Sketches
Design Concept
The base of the packaging
The Packaging Concept
Basic Concept
What I aimed to achive
To have a ‘universal’ packaging, that aims to provide all the necessary solutions for the above.
To further allow the user to have a functional and minimal takeaway bag.
To be cost-effective as well.
Keeping this in mind, I designed the packaging to be multi-functional.
Packaging Concept
How the packaging evolved
The wireframe for the takeaway
Features
How does it solve the problems?
Made from a single cut sheet, it can have less wastage of material.
Can hold extra materials, rather than only coffee. Like Burgers and Fries with helpings such as ‘sugar-pouch’.
Reflective brand value also in the packaging.
Is minimal and confined with enough room.
Less wastage of material as the traditional ‘carry-bag’ has more paper waste factor.
Thank You
