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Stakeholder-Centred Design
Jason Buck 2016
Jason Buck
User Experience: It’s all about the people
Designing for our audiences
Question:
Why aren’t we all driving around in zero-emission, electric and personal-propulsion powered vehicles first invented in the 80’s
and retailing at less than £400?
Improving on good design
TV-style late opening titles
What’s it all about?
• Putting the YOU into UCD (identifying the forgotten audience)
• Communicating for understanding
• Telling the story
managers, internal communications, programmemanagers, user experience colleagues,development teams, marketing, PR, juniors,clients, external agencies, designers, databaseadministrators, interns, copywriters, interactiondesigners, operations managers, The Board,industry specialists, legal, finance, humanresources, change management, projectmanagement, business analysts, product owners,business relationship partners, search engineoptimisation, administrators, brand managers,data miners, customer relationship teams,translators, compliance, learning and development
The forgotten audience
Personalities
Sunshine yellows
Earth Greens
Cool Blues
Fiery Reds
Social Dynamic
DemonstrativeEnthusiasticPersuasive
CaringEncouraging
SharingPatientRelaxedAmiable
CautiousPrecise
DeliberateQuestioning
FormalAnalytical
CompetitiveDemandingDetermined
Strong-WilledPurposeful
Driver
Personalities
Sunshine yellows
Earth Greens
Cool Blues
Fiery Reds
Social Dynamic
DemonstrativeEnthusiasticPersuasive
CaringEncouraging
SharingPatientRelaxedAmiable
CautiousPrecise
DeliberateQuestioning
FormalAnalytical
CompetitiveDemandingDetermined
Strong-WilledPurposeful
Driver
Personalities
Sunshine yellows
Earth Greens
Cool Blues
Fiery Reds
Social Dynamic
DemonstrativeEnthusiasticPersuasive
CaringEncouraging
SharingPatientRelaxedAmiable
CautiousPrecise
DeliberateQuestioning
FormalAnalytical
CompetitiveDemandingDetermined
Strong-WilledPurposeful
Driver
Communicating with that audience
Telling the story
• The importance of interaction and being part of the decision making process– Workshopping for input from SMEs– Creating advocates– Positioning yourself as the authority
• Telling the story– What is the focal point: The message– Incremental development of information– Archetypes and familiar metaphors– Helping others to see through the user’s eyes
• You are the expert
Interaction
Summary
Do what you do for users:
• Identify your audience
• Design outputs to suit their communication needs
• Interact, test and iterate
• Don’t be precious about not being right first time
Jason Buck: [email protected]@JasonBuck 07804 851 925